Paid Media Specialist

SUMMARY:
You will be responsible for developing, executing, optimizing social media and specific paid search strategies to attract and engage potential students, increase sales, raise brand awareness, and grow community engagement in a measurable way.

POSITION INFO:
We are looking for an analytical, intelligent, ambitious, and self-motivated individual to join our team as a Paid Media Specialist.
You should be a creative problem solver who loves growth hacking and has excellent business acumen, high standards and the ability to communicate effectively with multiple stakeholders.

Responsibilities:

• Support the development and execution of the Paid Social strategy to generate quality leads. This includes campaign setup, optimisation, monitoring, planning, budget management, platform selection, audience strategy and remarketing.
• Maintain a portfolio of Google search campaigns.
• Seek ways to improve effectiveness and efficiency within the Paid Social channel in order to aid revenue growth.
• Grow top funnel and awareness for own branded Hyperiondev and University partner bootcamps to build lead and remarketing pipelines.
• Work with other channel specialists to ensure the spend weighting is efficient.
• Maintain an up-to-date knowledge of our key platforms features and new releases.
• Develop and maintain a rapid testing framework for social media utilizing tools such as a/b test, google optimize etc.
• Work closely with Product Marketing, Admissions & other key stakeholders to create and optimize effective creative and ad types across the campaigns.

• At least 2 years’ experience in planning, setting up, and optimizing paid social campaigns.
• At least 1 years’ experience in maintaining and setting up google search campaigns.
• Experience running campaigns across the well-known networks such as Facebook, Twitter, LinkedIn & Tik Tok
  - Strong analytical skills, highly quantitative with the ability to analyze and assess advertising datasets, draw conclusions, and derive actionable insights and recommendations.
• Have a practical understanding of the conversion funnel.
• Drive the implementation of onpage conversion rate optimization, improve messaging and content across bootcamp pages and landing pages
• Thorough understanding of the online marketing funnels and levers to pull based on relevant objectives.
• Detailed understanding of Google Marketing Tools; Google Analytics, Tag Manager, Lighthouse, Search Console etc. Implementing Facebook conversion (pixel) tracking, URL parameters, etc
• Good communication skills both written and verbal
• A self‐starter who thrives in a fast‐paced environment

• Facebook Blueprint certifications
• Google Ads, Google Analytics certifications
• Some experience with display, programmatic
• Experience building a comprehensive digital marketing strategy and campaigns from the ground up
• Experience with Marketing B2C, SaaS, Startup or Education
• Experience working with paid media optimisation tools such as Wordstream or SEMrush
• Comfortable working with large datasets
• Able to create insightful dashboards with Google sheets or Google Studio
• Passionate about all things digital and a proactive learner

NB! This job is now closed. You can apply for other jobs by uploading your CV.