Performance-Driven Paid Media Specialist

Recruiter:

Communicate Recruitment

Job Ref:

CTD000386/PKN

Date posted:

Wednesday, March 18, 2026

Location:

Johannesburg, South Africa

SUMMARY:
We’re looking for a Paid Media Specialist who thrives on turning ad spend into measurable profit. This role is ideal for someone who is laserâfocused on commercial outcomes and has proven experience managing highâvalue budgets across multiple advertising platforms. If you’re motivated by revenue impact rather than vanity metrics, this is your space.

POSITION INFO:

What You'll Be Responsible For
Paid Media Strategy & Execution
Build, manage, and refine highâperformance campaigns across Google Ads, internal ad platforms, and various digital media channels
Oversee budget allocation with a profitability-first mindset, ensuring every investment contributes directly to sales and business growth
Continuously evaluate audience behaviour, market trends, and campaign signals to optimise toward stronger performance

Analytics, Reporting & Innovation
Translate campaign data into clear insights and actionable optimisations
A/B test creatives, targeting, and bidding approaches to enhance conversion rates and ROAS
Introduce fresh ideas, new approaches, and emerging tactics to push performance boundaries

What You'll Need to Succeed
Solid background in PPC/performance marketing with a strong emphasis on results tied to sales, revenue, and ROAS
Demonstrated ability to manage and scale significant ad budgets while maintaining profitability
Google Ads certification, backed by real-world experience where campaign success is measured by revenue, not reach
Hands-on experience running ads across multiple ecosystems—including Google, Meta, and custom advertising portals
A dataâfirst mindset with the ability to turn metrics into meaningful decisions
A natural drive for experimentation, improvement, and performanceâbased marketing

What You'll Gain
Ownership of impactful, revenue-generating paid media activity
A competitive compensation package that rewards true performance
A resultsâoriented environment where new ideas are valued and experimentation is encouraged
The chance to work with a team that prioritises innovation, growth, and measurable success

Ready to Apply
We’d love to meet driven marketers who are hungry to scale performance.
Please send your CV and a short motivation highlighting your experience with salesâfocused, ROIâdriven campaigns.

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