Performance Marketing specialist

SUMMARY:
Our client in the Boland is in need a dynamic Performance Marketing Specialist to join their team

POSITION INFO:
Key Responsibilities:

Performance marketing:
Take ownership of the online store’s presence and performance across paid search, programmatic display and paid social channels
Work with marketing & creative teams to drive content creation for paid media channels
Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required
Effectively utilise the digital marketing budget, in line with marketing goals
Implement and manage a testing framework to launch and measure campaign experiments
Evaluate emerging technologies and channels and provide thought leadership in your field
Conduct keyword research for ongoing optimisation of search campaigns

Analytics & reporting:
Responsible for tracking, analysing & reporting on the performance of digital marketing activities
Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts
Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities
Provide actionable market and customer insights to address key strategic goals

Experimentation & CRO:
This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan
Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance
Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing team
Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms


Knowledge, Experience & Qualifications:
Demonstrable experience as a paid media specialist
Track record of producing data-driven insights and recommendations to achieve marketing goals
Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads
Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau)
Proficiency in Microsoft Office suite
Fluent in English & Afrikaans

Advantageous:
Bachelor’s degree or equivalent in marketing or data analysis
Experience in performance marketing for an e-commerce business
Experience using Google Looker Studio, Tableau and Hubspot

Core competencies & skills
A high level of attention to detail and great organisational skills
Ability to prioritise and work in a fast-paced environment with competing deadlines
Ability to work cross-functionally and with a wide range of individuals with different skill sets
Passion for retail, e-commerce, digital marketing and eagerness to grow, learn and develop your skills in the field

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