Product Analyst (Vehicles)

SUMMARY:
Product Analyst (Vehicles)

POSITION INFO:

Product Analyst

Our client is an international automotive OEM producer of motor vehicles and currently recruiting for a Product Analyst position based in Sandton

Job Role Summary

• Conceptualization, development and implementation of after sales campaigns and promo-tions to improve Dealer Throughput and ensure achievement of Genuine Parts Sales objectives.

• Development of business cases for proposed campaigns and promotions and presenting them for approval to after sales management and Finance Controlling. Provide support to Own Workshop and Over the Counter channels projects within After Sales. Conduct analysis and do market research as and when required by business. Provide support to Strategic Projects within After Sales business unit

Key Duties

• Conceptualize, develop and implement after sales campaigns and promotions to improve Dealer Throughput and ensure achievement of Genuine Parts sales objectives
• Develop business cases for proposed campaigns and promotions and present them for approval to After Sales management and Finance Controlling
• Provide support to Own Workshop and Over the Counter channels projects within After Sales
• Conduct market research and do analysis as and when required by business
• Provide support to strategic projects within After Sales business unit
• and write marketing briefs for campaigns and promotions and present them to Marketing Communications and to creative and media agencies
• Conduct Homogenous Parts Groups (HPGs) analysis to identify declining HPGs and individual parts for possible campaigns and promotions
• Monitor and track Dealer performance on campaigns and promotions and report on this to After Sales management and to the group
• Regular engagements with dealers (i.e. service and parts managers) to gather market intelligence, identify trends, and solicit ideas for new campaigns/promotions
• Assist with Dealer queries related to Product Management activities
• Coordinate Dealers parts incentive program, including target setting and incentives to enhance the Brand’s performance and increase Genuine Parts turnover
• Conduct Dealer workshops to appraise and provide Dealers with details of campaigns and promotions
• Support Field Force Team with relevant information pertaining to campaigns and promotions, HPGs performance, Dealer’s wholesale parts purchases and retail performance to improve overall performance
• Develop and manage programmes and activities that result in improved Customer Loyalty and Retention
• Assist on departmental activities like Bulk Deals, Save a Car, Save a Job and similar

Qualification & Experience requirements

• National Diploma / Bachelor’s degree in Commercial/Sciences/Engineering, Data or IT related field
• At least 3 years’ experience in Sales, After Sales (i.e. service and parts), Dealer Operations, Campaigns/Promotions Management or Marketing environment
• Advanced proficiency in MS Office and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is essential
• Incentive management experience is desired
• Exposure and good knowledge of automotive OEM/Importer and/or Dealer after sales operations is desired
• Campaigns, promotions management, Communication (verbal and written) and interpersonal skills
• Conceptualization, analytical, and critical thinking skills
• Design thinking skills, Self-starter and team player
• Exposure to sales, marketing and Knowledge of Customer Loyalty and Retention strategies
• Able to work well under pressure and quality-focused
• Insightful, data-driven, Planning skills, Results-oriented and commercial acumen
• A post graduate qualification (i.e. MBA/MBL/Honours)
• Understanding of marketing and branding parts (i.e. pricing, technical interpretation, sourcing and sales) experience

Applications must be submitted to or contact by no later than 22nd July 2025