Product Lead: Brand Health Tracker

Recruiter:

Babantle Experts

Job Ref:

Product Lead: Brand ..

Date posted:

Sunday, June 5, 2022

Location:

Pretoria, South Africa

Salary:

Negotiable

JOB SUMMARY:
To effectively manage and lead the Brand Health Tracker Product team in the maintenance, acquisition and growing revenue through existing and new Brand Health Tracker clients.

JOB DESCRIPTION:

Responsibilities:

To support strategic business needs with specific reference to improving the effectiveness and efficiency of the Brand Health Tracker product.
Grow the Brand Health Tracker Product by being an expert on market dynamics, opportunity seizing, unmet needs and competitive insights for clients.
Gathers, analyse data and perform market research to craft compelling and insightful stories that will help Brand Health Tracker clients to understand customer needs, market landscape and competitive intelligence by utilising the Brand Health Tracker models and methodologies.
Select, configure and implement analytics solutions through the Brand Health Tracker model in collaboration with relevant teams and expertise.
In Collaboration with the Project Management team, devise detailed project plans; execute project administrative and operational duties throughout a project cycle; support the discussion & prepare for post project reviews internally & externally after a project has been completed in order to improve efficiency & effectiveness throughout the project cycle where possible.
In Collaboration with the Research and Data Collection Team, prepare and design the research questionnaire and manage the fieldwork (training documents, ACE documents, using relevant systems, sample completion stats, ensuring the statistics is within the planned budget, receive call recordings if applicable, focus group moderation and note taking when and if applicable).
In Collaboration with the Community Team, ensure participation engagement (invitations & reminders created, all communication created to participants such as social media posts, portal posts, feedback mailers, member queries and helpdesk support).
Extract reports from multiple ICT sources for the analysis of data, reporting of deliverables and contribute to in-depth insights gathering and recommendations to transform data into actionable business insights.
Follow systems and processes that are in place in the handling of data with integrity and in accordance with the relevant Acts and regulations

Requirements:

Minimum B-degree in Research Psychology/ Marketing or related qualification.
Post graduate business management qualification would be an added advantage. SAMRA Membership added advantage.
Minimum of five (5) to eight (8) years working experience in markets and consumer analysis in order to provide insights for strategic brand decision making.
Data management/analysis experience.
Experience of working in a consulting environment; especially Marketing Research Consulting would be an added advantage.
Expertise and proven experience in full suite Marketing Research disciplines and methodologies (Qualitative and Quantitative) as well as related disciplines including but not limited to advanced statistics.

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