Product Lead: Community

Recruiter:

Babantle Experts

Job Ref:

Product Lead: Commun..

Date posted:

Sunday, June 5, 2022

Location:

Pretoria, South Africa

Salary:

Negotiable

JOB SUMMARY:
Manage and lead the Community team the successful growth and health of various online communities. Growing, strengthening and maintaining relationships with key clients.

JOB DESCRIPTION:

Ensure the execution of the bespoke client community management strategy is carried outthrough:
- Online database / profile management;
- Engagement Tracking;
- Prepare Engagement activities;
- Creating content that aligns with community interests;
- Creating Content Pieces aligned to engagement strategy;
- Writing Blog posts;
- Long-term storyline development (aimed at increasing engagement)
- Designing and deploying member profiling activities and gamification elements and;
- Online community portal design and management.
Developing and presenting community management reports for the clients and management team.
Growing, strengthening and maintaining relationships with key clients.
Ensuring long-term community growth.
Ensure memorable, pleasant community member experiences.
Setting, planning, and implementing engagement activities, communication campaigns and strategies.
Manage and lead the community consultants and administrators to ensure that projects are executed within a specific time frame.
Managing the brand’s overall presence on social media, ensuring content is on-brand, and protecting the integrity of the brand where necessary.
Support community administrators in monitoring of comments, messages, posts, and questions from the community members and responding to them timeously and in a manner that resonates with our community values.
Regular reporting to the community manager as well as research project teams in term of project timelines and deliverables.
Innovating new digital capabilities and offerings.
Managing the production of digital content as per the content plan, by utilizing the in-housecreative resources, including design & copywriting

Requirements:

Minimum B-degree in Business Management/ Communications/ Marketing or related qualification.
Minimum of five (5) to eight (8) years working experience in social media and digital marketing experience for well-known brands.
Good all-round digital knowledge and PR experience
Experience in planning and leading community initiatives
Ability to identify and track relevant community KPIs
Experience of working in a Customer Experience and or consulting environment; especially
Marketing Research Consulting would be an added advantage.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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