Product Marketing Director | RIVONIA

 

Recruiter:

Denton Harvey

Job Ref:

CPT000051/CN

Date posted:

Monday, May 9, 2022

Location:

Johannesburg, South Africa

Salary:

Monthly


JOB SUMMARY:
Our client is looking for a marketing leader, with marketing experience in sophisticated enterprise software to formulate and implement a global product marketing strategy, to drive customer acquisition and retention (lead generation, customer acquisition, revenue retention, and market share).

JOB DESCRIPTION:

RESPONSIBILITIES
​
​Primary duties may include, but are not limited to:
​
  • Formulates short- and long-term marketing strategies to grow product license acquisition, retention and enhance experiences.
  • Identifies key market trends and insights and synthesises insights and data to inform marketing planning.
  • Ensures the product marketing strategy aligns with the commercial business goals inclusive of value proposition, messaging, and positioning development.
  • Builds market-specific, product-marketing plans inclusive of business-use case case-studies. and builds a situational analysis of the opportunity and marketing strategy, including research and branding requirements.
  • Own the product marketing growth strategy, value proposition, positioning & messaging, and educate internally
  • Work across the data science and engineering teams to identify and analyse evolving client needs and market dynamics
  • Analyse industry and broad macroeconomic trends to identify, and analyse new and evolving opportunities
  • Influence product roadmap and trial experiences with the product and engineering teams
​
​
JOB SPECIFIC QUALIFICATIONS AND CRITERIA
​
  • Bachelor’s Degree in marketing specialisation
  • Master of Business Administration, Marketing specialization preferred.
  • 10 years of progressively more responsible positions in marketing, preferably in a similar industry in different firms.
  • Experience in Enterprise Software, corporate clients and global marketplace.
  • Ability to generate high-impact ideas, manage multiple stakeholders and drive initiatives to completion.
  • Proven ability to work across virtual teams and influence others.
  • Great EQ and communication skills across diverse audiences, ability to influence and drive change through others including senior technical executives.

 

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