Public Relations and Communications Specialist

SUMMARY:

A leading workforce solutions company, driven to grow people, businesses and economies through connections that allow them to realize their potential has an exciting opportunity for a Public Relations and Communication Specialist in Gauteng.

To plan, develop and implement brand Public Relations and Content in conjunction with ...

POSITION INFO:

A leading workforce solutions company, driven to grow people, businesses and economies through connections that allow them to realize their potential has an exciting opportunity for a Public Relations and Communication Specialist in Gauteng.

To plan, develop and implement brand Public Relations and Content in conjunction with Group Head of Marketing. To research and regularly liaise with internal and external parties, locally and globally, with the objective of identifying and creating content and thought leadership articles for brand social content, and for external and internal communications. To draft press-releases, articles, newsletters, and case-studies as well as content for various digital channels such as email, websites, blogs, social media and distribute accordingly. To champion internal enterprise-wide communications and communication channels. Oversee internal communications plans to ensure full awareness and connectedness across the company and its strategic partners. To manage, assist and oversee all content activities across multiple brands within the Adcorp Group and take responsibility for all digital marketing channels within the Group. 

• BA or Bcom  in Communication Science, Public Relations or Journalism (NQF 7 or 8)
• 3-5 years' experience in a similar role with in the FMC, Insurance, Telecommunications or banking industry.  

PROCESS

• Contribute to the development of the external internal communication strategy, considering diverse stakeholders (marketing, business units, HR, IT, etc.).
• Help establish effective structures, systems, competencies, and values for surpassing internal communications team objectives.
• Deploy content strategies to enhance online traffic to Brand websites.
• Communicate the external internal communication strategy to both internal and external stakeholders.
• Take part in reviewing and refining internal communication strategies and plans.
• Play an integral role in the strategic communication strategies for all brands.
• Stay updated on industry trends, suggesting innovative internal and External communication approaches and content pieces.
• Manage internal and external communication output effectively across out brand
• Evaluate and present outcomes of internal and external communication initiatives.
• Develop and execute communication plans for key strategic business projects.
• Lead employee campaigns as the communication focal point.
• Offer communication guidance and counsel for campaigns across the brands.
• Ensure uniform messaging across all communication materials.
• Exhibit strong written and verbal communication skills, including proficient spelling and grammar.
• Deliver precise and timely communications.
• Collaborate on brochures, pamphlets, and other communication materials.
• Draft press releases, articles, newsletters, case studies, and content for digital channels
• Cultivate relationships with the media, building strong contacts for brands exposure.
• Monitor publicity and conduct ongoing research for new opportunities.
• Develop and execute strategic PR plans, utilizing media coverage and insights.
• Establish strong relationships with key reporters, fostering impactful coverage and promoting Amazon’s reputation.
• Build and maintain relationships with KOLs, including influencers and media personalities.
• Manage external PR and content development agencies.
• Support on internal events
• Manage media sponsorships media buying
• Developing best practise comms, PR and community management guidelines

CUSTOMER

• Drive tracking and reporting on interactions with all stakeholders and measure ROI
• Identify key stakeholder groups and plans to engage, deliver value, create strong relationships, and attain strategic objectives.
• Develop and optimise new approaches to customer acquisition and conversion through all types of digital media

PEOPLE

• Mentor and motivate team members.
• Demonstrate teamwork and collaboration
• Lead on creativity and innovation

 

TECHNICAL COMPETANCIES

• PR/Journalism or copywriting experience
• Knowledge of Content Management
• Microsoft office - Excellent Excel, Outlook, PowerPoint, Word skills
• Content marketing experience and a proven track record of driving significant business results from content marketing
• Strong knowledge of the digital sphere and social media capabilities
• Advanced written and verbal communication
• Monthly engagement stats
• Management of Intranet, Yammer, social and communications platforms
• Knowledge of Marketing automation
• Experience using Pardot, Everlytic mail chimp, survey monkey, sprinklr, or any other CRM or PR social listening platform
• Experience in PR brand reputation management
• Experience in thought leadership content generation