Social Media Manager

SUMMARY:
A Durban-based food retailer is looking for a creative and detail-oriented Social Media Manager to join their team.

POSITION INFO:
Duties and Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with the company’s goals and brand voice across platforms like Instagram, Facebook, LinkedIn, TikTok and YouTube.
• Create, schedule, and publish engaging and visually appealing content (text, images, videos) that resonates with target audiences.
• Collaborate with the design teams to generate creative ideas for social media campaigns, product launches, and promotions.
• Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience.
• Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.
• Track and analyse the performance of social media campaigns using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), providing insights and recommendations for improvement.
• Conduct research on competitor activity, emerging platforms, and digital trends to inform the social media strategy.
• Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions.
• Manage social media collaborations, including partnerships with influencers and other brands.
• Stay updated on social media algorithm changes and best practices to optimise content visibility and audience reach.
• Work closely with the marketing team to align social media strategies with broader marketing campaigns and product launches.
• Manage the social media content calendar across our brands, ensuring a consistent posting schedule and timely updates.
• Provide regular reports on key metrics (engagement, follower growth, impressions, click-through rates) and suggest actionable insights to improve performance.
• Assist in planning and executing social media coverage for company events, promotions, or live content streams.

• Previous experience as a Social Media Manager, Digital Marketer, or related role.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience managing social media strategies across multiple platforms.
• Knowledge of content creation tools and video editing software (experience with tools like Adobe Creative Suite (Photoshop) and Canva).
• Proficiency in using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, and native platform analytics.
• Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics.
• Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement.
• Strong analytical skills to interpret data, track performance metrics, and adjust strategies based on insights.
• Creativity and the ability to brainstorm innovative social media campaigns that capture attention and encourage audience interaction.