Regional Commercial Lead - Capital/Industrial Equipment

SUMMARY:
Regional Commercial Lead - Capital/Industrial Equipment

POSITION INFO:

Reporting to: National Industrial Equipment Manager

The main purpose of the Regional Commercial Lead is to possess an in-depth comprehension of product components and effective demonstration skills to identify customer needs, recommend products, and build lasting client relationships.

Familiarity with FMCG production principles, particularly in the meat processing sector.
Solid technical background.
Demonstrated success in technical sales, preferably in Capital/Industrial Equipment (minimum 5 years).
Technical qualification preferred.
Sales diploma/degree is advantageous.
Willingness to travel extensively.

Excellent communication and persuasion skills to convey product benefits to customers.
Confidence and assertiveness to close deals successfully.
Strong administrative and organizational skills, including reporting, planning, and scheduling.
Relationship management skills with a commitment to prompt resolution of customer concerns.
Financial acumen to manage sales processes effectively.

Manage customer experience within the Group-promptly addressing and resolving concerns.
Understand customer needs and requirements, fostering positive relationships with all customers.
Develop tailored solutions based on customer requirements and future growth strategies.
Collaborate with customers to provide comprehensive solutions to support market growth.
Stay updated on new developments and FHG''''s product range, engaging with Original Equipment Manufacturers – (OEMs) for ongoing learning.
Arrange and conduct equipment demonstrations at FHG auditoriums and customer sites.
Develop sales strategies per (OEM) offering, targeting prospective customers and specific markets.
Liaise with the Technical Support team from initial concept to commercial close out.
Work closely with internal partners from spices, workshops, and finance teams to provide solution-driven partnerships.
Continuously work towards achieving sales targets in line with budget requirements.

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