Regional Marketing Manager

SUMMARY:
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POSITION INFO:

Responsibilities:

• Responsible for designing, coordinating, and supporting various marketing campaigns and initiatives for the company 
  and all dealers to promote vehicle sales.
•  Ensure strategies are compiled which aligns the marketing activities between the head office and various
  dealers.
• Work closely with Sales to ensure sales needs and marketing activities align.
• Managing and maintaining relationships with current and potential dealers and marketing teams to ensure
  continuous business growth. Visits to dealers on a regular basis to ensure effective communication and
  collaboration.
• Ensure the dealers are marketing according to the correct guidelines and strategies as outlined by the company Head
  Office.
• Assisting dealers in developing strategies and tactics that increase awareness of products among dealers target
  markets.
• Action on Customer intelligence (CI) – the collection and analysis of detailed customer data from both internal
  and external sources to gain insights about customer needs, motivations, and behaviours
• Ensure that the marketing team for both head office and various company dealers are performing activities such as
  events, campaigns, and market research that aligns and supports company goals.
• They must be able to analyze customer purchasing behaviours, trends, and preferences, and design marketing
  plans and campaigns to meet customer needs and increase sales leads.
• Ensure the production and design of promotional materials.
• Ensure sales data is analysed for both head office and various company dealers to determine effectiveness of
  marketing efforts.
• Requirements:
• Marketing related diploma/ degree
• 2 – 3 years’ experience in a similar role
• Automotive background advantageous

Skills:

• Deadline driven
• Well organized
• Creative.