Regional Sales CRM Merchandiser Manager

SUMMARY:
Regional Sales CRM Merchandiser Manager

POSITION INFO:

Regional Sales CRM Merchandiser Manager

Reports to: CEO - Head of Retail

Location: Johannesburg, Gauteng

Our client has an opportunity for a Regional Sales CRM Merchandiser Manager to join their team of staff.

Responsible for growth, executing best-in-class merchandising, uplifting customer experience, and coaching store teams.

Responsibilities

Sales & Revenue Growth

• Deliver monthly, quarterly, and annual sales and GP targets per store and region.
• Build and execute store-level growth plans (range, pricing adherence, promotions, and local trade events).
• Track and improve Average Basket Size (ATV) and conversion; reduce lost sales due to OOS.

Merchandising Excellence

• Ensure planogram compliance, correct facings, display standards, and promo execution per store.
• Drive On-Shelf Availability (OSA) and reduce OOS on the Must-Stock List (MSL).
• Run regular merchandising audits with photo evidence, close non-conformances within SLA.

Multi-Store Operations Management

• Manage a regional portfolio of ≥9 stores with a structured visit cadence (e.g., 12–15 store visits/week).
• Lead weekly store performance reviews (KPIs, actions, owners, deadlines) and ensure price compliance.
• Partner with Inventory/SCM on replenishment, stock turns, and aging/returns.

• Direct/indirect leadership of Store Managers, Sales Associates, and Merchandisers (matrixed).
• Set targets, run coaching ride-alongs, conduct Performance Improvement Plans (PIPs) where needed, and recognise high performers.
• Build a pipeline of merchandising champions and cross-train on company standards.

CRM, Reporting & Insights

• Maintain CRM hygiene (accurate store records, activities, pipelines); build dashboards and weekly reports.
• Translate CRM and POS data into store actions (assortment tweaks, promo resets, staff coaching).
• Present regional performance and improvement plans to Exco weekly.

Customer Engagement & Community Marketing

• Elevate in-store customer experience; run local micro-activations to drive traffic and conversion.
• Capture customer feedback/NPS and close the loop with store teams.

Governance, Compliance & Risk

• Ensure adherence to BCEA, LRA, CPA, POPIA, H&S standards, cash-up, and shrink controls.
• Enforce SOPs (pricing, discounts, returns, stock handling, and promotional claims).

Minimum Requirements (essential)

• Experience: 5+ years in a retail-level sales/merchandising leadership role.
• Multi-store management: Proven responsibility for a chain/network of >6 outlets.
• CRM: Demonstrable, hands-on CRM experience.
• Impact: Track record of increasing store-level sales/revenue with measurable results.
• Operational & People: Strong operations discipline, team leadership/coaching, and customer engagement.

Advantageous: FMCG/Natural Health category experience; MS Excel (lookup/pivots), POS analytics; Pastel/Sage familiarity; valid driver’s licence and reliable transport; multilingual (English + local languages).

Competencies

• Commercial: Revenue growth, GP optimisation, pricing & promo tactics, stock turns.
• Operational: Planograms, OSA/OOS management, audit discipline, SOP compliance.
• Analytical: Uses POS/CRM data to prioritise high-impact store actions.
• Leadership: Coaching, performance management, conflict resolution.
• Customer: Service excellence, community activation, recovery of complaints.
• Communication: Clear reporting, stakeholder management, executive presentation.
• KPAs & KPIs is essential