SUMMARY:
Regional Sales CRM Merchandiser Manager
POSITION INFO:
Regional Sales CRM Merchandiser Manager
Reports to: CEO - Head of Retail
Location: Johannesburg, Gauteng
Our client has an opportunity for a Regional Sales CRM Merchandiser Manager to join their team of staff.
Responsible for growth, executing best-in-class merchandising, uplifting customer experience, and coaching store teams.
Responsibilities
Sales & Revenue Growth
- Deliver monthly, quarterly, and annual sales and GP targets per store and region.
- Build and execute store-level growth plans (range, pricing adherence, promotions, and local trade events).
- Track and improve Average Basket Size (ATV) and conversion; reduce lost sales due to OOS.
Merchandising Excellence
- Ensure planogram compliance, correct facings, display standards, and promo execution per store.
- Drive On-Shelf Availability (OSA) and reduce OOS on the Must-Stock List (MSL).
- Run regular merchandising audits with photo evidence, close non-conformances within SLA.
Multi-Store Operations Management
- Manage a regional portfolio of ≥9 stores with a structured visit cadence (e.g., 12–15 store visits/week).
- Lead weekly store performance reviews (KPIs, actions, owners, deadlines) and ensure price compliance.
- Partner with Inventory/SCM on replenishment, stock turns, and aging/returns.
- Direct/indirect leadership of Store Managers, Sales Associates, and Merchandisers (matrixed).
- Set targets, run coaching ride-alongs, conduct Performance Improvement Plans (PIPs) where needed, and recognise high performers.
- Build a pipeline of merchandising champions and cross-train on company standards.
CRM, Reporting & Insights
- Maintain CRM hygiene (accurate store records, activities, pipelines); build dashboards and weekly reports.
- Translate CRM and POS data into store actions (assortment tweaks, promo resets, staff coaching).
- Present regional performance and improvement plans to Exco weekly.
Customer Engagement & Community Marketing
- Elevate in-store customer experience; run local micro-activations to drive traffic and conversion.
- Capture customer feedback/NPS and close the loop with store teams.
Governance, Compliance & Risk
- Ensure adherence to BCEA, LRA, CPA, POPIA, H&S standards, cash-up, and shrink controls.
- Enforce SOPs (pricing, discounts, returns, stock handling, and promotional claims).
Minimum Requirements (essential)
- Experience: 5+ years in a retail-level sales/merchandising leadership role.
- Multi-store management: Proven responsibility for a chain/network of >6 outlets.
- CRM: Demonstrable, hands-on CRM experience.
- Impact: Track record of increasing store-level sales/revenue with measurable results.
- Operational & People: Strong operations discipline, team leadership/coaching, and customer engagement.
Advantageous: FMCG/Natural Health category experience; MS Excel (lookup/pivots), POS analytics; Pastel/Sage familiarity; valid driver’s licence and reliable transport; multilingual (English + local languages).
Competencies
- Commercial: Revenue growth, GP optimisation, pricing & promo tactics, stock turns.
- Operational: Planograms, OSA/OOS management, audit discipline, SOP compliance.
- Analytical: Uses POS/CRM data to prioritise high-impact store actions.
- Leadership: Coaching, performance management, conflict resolution.
- Customer: Service excellence, community activation, recovery of complaints.
- Communication: Clear reporting, stakeholder management, executive presentation.
- KPAs & KPIs is essential
