Regional Sales Manager

Recruiter:

Ace Staffing

Job Ref:

A28

Date posted:

Wednesday, May 6, 2026

Location:

Cape Town, South Africa

Salary:

Market related

SUMMARY:
Regional Sales Manager - FMCG: Western Cape

POSITION INFO:

Position: Regional Sales Manager Western Cape

Location: Cape Town, Western Cape

Reports to: National Sales Manager

Direct Reports: Sales Representatives, Merchandisers (as applicable)

Purpose of the Role

To drive sales, distribution, and market share growth across the assigned region while managing and developing relationships with key strategic customers. The role combines regional sales leadership with key account management, ensuring operational excellence and strategic customer partnerships.

Key Responsibilities

1. Regional Sales & Distribution (40–50%)

Lead and manage the regional sales team to achieve volume, revenue, and coverage targets.

Ensure effective product distribution, visibility, and compliance with in-store execution standards.

Monitor regional sales performance, market trends, and competitor activity.

Conduct regular trade visits to support and coach the sales team.

Manage regional budgets, expenses, and promotional spend.

2. Key Account Management (40–50%)

Build and maintain strong relationships with key customers in the region (e.g., major retailers, distributors, wholesalers).

Negotiate trading terms, promotional activities, and joint business plans.

Track key account sales, margin performance, and promotional ROI.

Act as the first point of escalation for account-related issues.

Develop tailored growth strategies for top accounts.

3. Cross-Functional Collaboration

Work closely with Marketing, Supply Chain, and Finance to ensure account-specific strategies are executed smoothly.

Provide market intelligence and customer insights to inform product launches and campaigns.

Align regional execution with national business strategy.

4. Leadership & Reporting

Recruit, train, and mentor regional sales team members.

Report regularly to management on regional performance, key account status, and opportunities.

Implement performance management processes and hold team accountable for KPIs.

KPIs

Regional KPIs

% achievement of sales volume & revenue target.

Numeric and weighted distribution growth.

On-shelf availability & merchandising compliance.

Market share growth in the region.

Key Account KPIs

Year-on-year sales growth per key account.

Profit margin by account.

% achievement of joint business plan milestones.

Execution of promotional activities (on time, in full).

Candidate Profile

Bachelor’s degree in Business, Sales, Marketing, or related field.

4–8 years’ sales experience, including at least 2 years in key account management or regional sales leadership.

Strong negotiation, relationship management, and people leadership skills.

Ability to balance strategic customer management with operational regional oversight.

Willingness to travel extensively within the region.

Remuneration

Base salary: Competitive range based on experience

Performance-based bonus linked to sales & distribution KPIs.

Benefits: Company fuel allowance, cellphone, RA

Similar jobs you might be interested in:

Regional Sales Manager
Location: Wellington
Salary: Market Related
A well-established manufacturer and distributor of agricultural inputs for horticultural and field crops is seeking the above to be responsible for leading regional sales and operations, developing and executing marketing strategies, managing customer and stakeholder relationships, and providing technical and commercial support to drive sales growth and market development.
Today

Regional Sales Manager
Location: Capetown
Salary: Market related
regional sales manager - FMCG: Western Cape
Today

Field Salesperson
Location: Cape Town
Salary: R25 000.00
Our client is currently seeking a results-driven Field salesperson responsible for engaging customers in person, expanding market presence, and delivering tailored product solutions backed by strong technical knowledge.
8 days ago

Internal Sales Representative
Location: Cape Town
Salary:
65 days ago

Senior Coastal Sales & Operations Administrator - Cape Town, Killarney Gardens - Salary R20 000 CTC (Negotiable based on experience)
Location: Capetown
Salary: Market-related
Are you a highly organized professional with a foot in both sales Administration and Warehouse Logistics? A leading Speciality Chemicals distributor is seeking a dynamic Senior Administrator to join their Cape Town team in a newly created role.
2 days ago

Regional Manager - EE (Western Cape, Goodwood)
Location: Cape Town
Salary: Monthly
Job Purpose:To oversee and drive the performance of multiple branches within the assigned region, ensuring consistent sales growth, operational compliance, customer service and team performance. The regional manager plays a critical leadership role in aligning branch teams with company goals, identifying challenges and executing solutions on the ground. Ensure building maintenance and health and s...
2 days ago

Branch Manager - Chemical Industry
Location: Capetown
Salary: Market-related
Oversee end-to-end performance and daily operations of the branch to ensure sales targets and safe warehousing.
13 days ago

Salesman
Location: Cape Town
Salary:
Our Client is seeking a Battery Fittment / salesman to join their company Maitland Cape Town.
15 days ago

Area Manager
Location: Cape Town
Salary:
19 days ago

M&A Manager
Location: Constantia
Salary:
Our client in Constantia, Western Cape is seeking an experienced M&A manager to join their team. We are looking for someone who will be responsible and accountable for the growth of the Professional Network through the signing and activation of Merger and Acquisition Deals. The ideal candidate will be motivated, driven, organised and accountable business development professionals who has a str...
7 days ago