SALES REPRESENTATIVE (HORECA) - EXTERNAL

SUMMARY:

We are seeking a Sales Executive (External) responsible for managing and growing key HORECA client relationships. The role focuses on understanding client needs, delivering suitable solutions, and driving sales growth. The successful candidate will build strong partnerships, ensure consistent service delivery, and coordinate effectively between clients and internal teams to meet business objectives.

POSITION INFO:

KEY RESPONSIBILITIES:
Client Relationship Management

• Build and maintain strong, trust-based relationships with key clients.
• Understand client objectives and challenges to deliver tailored solutions.
• Act as the primary point of contact, ensuring responsive and high-quality service.

• Develop and execute account plans aligned to client and company objectives.
• Identify growth opportunities, including upselling and cross-selling initiatives.
• Collaborate with internal teams to align solutions with client needs.

• Ensure effective communication between clients and internal departments.
• Provide regular updates on performance, projects, and market insights.
• Coordinate cross-functional teams to deliver on commitments and resolve issues.

• Proactively identify and address potential challenges within accounts.
• Resolve client issues and conflicts in a timely and professional manner.

• Track and analyse account performance, providing actionable insights.
• Drive continuous improvement to enhance client satisfaction and retention.

• Stay informed on industry trends, competitors, and market developments.
• Use insights to position products and services effectively.

• Support contract management, renewals, and product listings with relevant teams.
• Provide accurate sales forecasts based on client trends and demand.

• Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
• 2–5 years’ external sales experience, preferably within FMCG, hospitality, or food service, managing HORECA clients.
• Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
• Solid understanding of HORECA operations, including product application, menu cycles, and supply chain requirements.
• Strong negotiation and selling skills with a proven ability to close deals and identify upselling and cross-selling opportunities.
• Proficiency in CRM systems, order management tools, and Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.
• Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
• Valid drivers license.

• Basic Salary + Attractive Commission Scheme
• Growth and development opportunities
• Supportive and fast-paced working environment