SEO Specialist

SUMMARY:
We’re looking for a results-driven SEO professional to take ownership of organic performance across a portfolio of client websites. This role is ideal for someone who thrives in a fast-paced environment, enjoys balancing multiple projects, and has a strong grasp of both the technical and creative sides of search optimisation.
You’ll be responsible for turning strategic direction into real-world execution, driving measurable improvements in visibility, traffic, and conversions. Collaboration is key—you’ll work alongside specialists in content, paid media, web development, and client services to deliver high-impact outcomes.

POSITION INFO:

What You’ll Be Doing:

Campaign Delivery & Account Management:
Implement search strategies across a range of client accounts
Oversee ongoing SEO performance and identify growth opportunities
Develop monthly action plans and ensure timely rollout
Keep clear records of completed work and upcoming priorities
Contribute insights for quarterly performance discussions

Technical Optimisation:
Perform in-depth site audits using industry tools
Diagnose and resolve indexing, crawling, and site health issues
Create clear technical briefs for development teams
Validate and test SEO updates after deployment
Track website performance metrics, including page speed and UX signals

Content & On-Site Optimisation:
Conduct keyword research aligned with user intent
Structure keyword targeting across site pages
Improve metadata, headings, internal linking, and page structure
Guide content creation through detailed briefs
Enhance existing content to increase search visibility and engagement
Monitor rankings and user interaction data

Authority & Link Development:
Assist with outreach and backlink acquisition initiatives
Analyse backlink profiles and identify risks or opportunities
Benchmark competitor authority strategies
Track improvements in domain strength and referral signals

Local Search Optimisation:
Manage and optimise business listings
Ensure consistency across directory citations
Support strategies for increasing customer reviews
Monitor and improve local search rankings

Reporting & Insights:
Produce clear, data-driven monthly reports
Track key metrics including rankings, traffic, and conversions
Highlight trends, opportunities, and potential risks
Maintain accuracy across all reporting platforms

Collaboration:
Partner with content creators to refine SEO-driven content
Work closely with developers on technical updates
Share insights with paid media teams to align search efforts
Support client-facing teams with actionable performance insights
Participate in internal review and strategy sessions


Requirements:

• Minimum 2 - 5 years of hands-on SEO experience (agency background advantageous)
• Proven track record of improving organic performance metrics
• Ability to manage multiple priorities and deadlines effectively
• Strong understanding of SEO best practices across technical, content, and authority building
• Experience with tools such as Google Search Console, GA4, and reporting dashboards
• Familiarity with CMS platforms and basic website structures
• Working knowledge of HTML fundamentals
• Advanced spreadsheet skills for data analysis and reporting