SOCIAL MEDIA CO-ORDINATOR - RETAIL CAPE TOWN

1. JOB PURPOSE

• To assist in developing original content and creative avenues for social media, to attract customers, promote the Company brands and maintain a strong online presence.

2. JOB OBJECTIVES

• To assist in executing a results-driven social media strategy.
• To assist and develop and curate engaging content for social media platforms.
• To create and edit written, video and photo content.
• To assist in producing live social media content.
• To maintain a unified brand voice across different social media channels.
• To collaborate with marketing team to create a social media calendar.
• To monitor social media channels.
• To review analytics and create reports on key metrics.

3. KEY CHALLENGES

• Keeping abreast with changing developments in social media.

4. JOB RELATED KNOWLEDGE

Essential

Desirable

• Digital marketing principles, practices and global trends (seasoned)
• Social media platforms and tools (seasoned)
• Knowledge of social media algorithms (applied)
• Copywriting and editing (seasoned)

5. JOB RELATED SKILLS

Essential

Desirable

• Innovative thinking and creating new growth opportunities (intermediate)
• Maintaining relationships (proficient)
• Analytical skills (BI, reporting) and drawing insights from data (proficient)
• Effective communication (proficient)
• Managing complexity (intermediate)
• Content creation and management (proficient)
• Proficiency with video and photo editing tools, digital media formats

6. JOB EXPERIENCE

Essential

Desirable

• Minimum of 2 years’ experience in marketing (desirable in retail/FMCG marketing), with at least 1 years’ experience in social media marketing
• Minimum of 1 years’ experience using social media management tools

• 3+ years’ experience in marketing (desirable in retail/FMCG marketing), with 2+ years in social media marketing

7. EDUCATION

Essential

Desirable

• National Diploma in Marketing (or relevant discipline)

• Bachelor of Commerce degree (or relevant discipline, e.g. Marketing)