Senior Brand Manager

SUMMARY:
This is one of the most critical roles within this company.

Without the right product, delivered at the right time and at the right price, the organisation cannot succeed.

The Brand Manager will take responsibility for one of the group’s largest brands. The purpose of this role is to drive a comprehensive, insight-led brand and product strategy—developing strong, profitable ranges tailored to the local market, while ensuring ongoing relevance, innovation, and commercial performance.
The ideal candidate will bring deep buying expertise, strong analytical capability, and a passion for footwear—particularly in ladies’ categories—supported by proven experience working with international brands and suppliers.

POSITION INFO:

WHAT you will do:

Brand Strategy & Market Insight

• Define and refine brand positioning, values, and long-term strategy.
• Conduct trend research—local and international—and translate insights into commercially viable product ranges.
• Evaluate brand performance continuously and make strategic recommendations.
• Protect and grow brand equity through consistent execution.

Product & Range Development

• Build cohesive, profitable ranges across ladies’ footwear (with exposure to men’s and kids’ categories beneficial).
• Manage end-to-end range development, from concept through to confirmation samples.
• Ensure all product aligns with market needs, pricing strategy, and seasonal trends.
• Oversee sample management, tracking, approvals, and supplier follow-up.

Buying, Planning & Commercial Performance

• Buy within budget and manage seasonal spend responsibly.
• Collaborate with Planning on forecasting, inventory control, and GMROI targets.
• Monitor daily and weekly sell-through, taking immediate action where needed.
• Conduct post-seasonal analysis and use insights to inform future seasons.
• Review and approve purchase orders before supplier submission.

Supplier & Stakeholder Relationships

• Liaise with international and local suppliers ahead of each season.
• Build strong commercial relationships to ensure quality, pricing, and delivery accuracy.
• Maintain consistent communication with suppliers and key internal stakeholders.

Analytics & Reporting

• Track brand KPIs, financial performance, and product success metrics.
• Interpret sales data and economic indicators to adjust brand strategy.
• Present findings, insights, and recommendations to senior stakeholders with confidence.

WHO we need:

Knowledge, Experience & Qualifications

• Tertiary qualification in Marketing, Brand Management, Fashion Retail, or related field.
• 6–8 years’ experience as a Brand Manager in fashion retail.
• Essential: Strong buying experience, particularly in ladies’ footwear.
• Experience working with international brands and suppliers.
• Proven ability to build product ranges for a localised South African market.
• Advanced MS Excel skills and strong numerical analysis capability.
• Comfortable travelling locally and internationally when required.
• Exceptional presentation and communication skills.

TOOLS for success

• Dedicated in-office workspace
• Laptop with MS Office and all internal systems
• Direct phone line
• Access to brand archives, data, and product information
• Travel covered as needed

CORE COMPETENCIES

• Self-starter with strong initiative
• Excellent negotiator and communicator
• Strong presentation and storytelling abilities
• Highly collaborative and relationship-focused
• Customer-obsessed and product-driven
• Strategically minded yet operationally hands-on
• Creative, innovative thinker
• Analytical, organised, and commercially aware
• Values-driven and aligned with a performance-oriented culture