Senior Brand Manager

SUMMARY:
An established company based in Muizenberg, Cape Town, is seeking a Senior Brand Manager to manage two product categories, drive brand growth and profitability, identify new product opportunities and oversee product development and launches.

POSITION INFO:
Duties and Responsibilities: Take full ownership of the overall strategy, performance and profitability of two assigned product categories. Develop and implement category strategies to drive sales growth, profitability, market share and brand positioning. Manage the full product lifecycle, from market research and product development through to commercialisation and product launch. Identify new product opportunities and drive innovation based on market trends, competitor activity and consumer insights. Analyse sales performance, market trends and consumer data to identify opportunities and support strategic decision-making. Develop and manage pricing, promotional and product positioning strategies to maximise category performance. Monitor category performance against commercial targets and proactively implement strategies to address gaps and drive growth. Work closely with the Sales team to provide category insights, product training and marketing support. Collaborate with Marketing to develop and execute integrated marketing campaigns, trade shows and digital initiatives to strengthen brand awareness and drive sales. Lead and manage cross-functional projects, working closely with Operations, Production, Sales, Purchasing, Finance and Graphics. Manage project budgets, timelines and supplier relationships, ensuring successful delivery within agreed parameters. Build and maintain strong relationships with key suppliers and internal stakeholders to support category development and business objectives. Requirements: Bachelor's Degree or Diploma in Marketing, Business Management, Project Management or a related field. 3-5 years' experience in Brand Management, Category Management or Marketing. Proven experience managing product categories from concept through to commercialisation. Experience managing multiple product categories, with responsibility for category performance, growth and profitability. Strong commercial acumen and an understanding of market trends, consumer behaviour and product positioning. Proficient in Microsoft Excel, with the ability to analyse sales data and interpret commercial performance. Experience working with suppliers, manufacturers and cross-functional teams. Valid driver's licence and willingness to travel for trade shows, customer visits and store visits when required. Skills & Competencies: Strategic Thinking: Ability to develop and execute category strategies aligned with overall business objectives. Commercial Acumen: Strong understanding of sales, profitability, pricing and market dynamics. Project Management: Highly organised, with the ability to manage multiple projects, priorities and competing deadlines. Entrepreneurial Mindset: Proactively identifies opportunities, drives innovation and takes ownership of outcomes. Leadership & Collaboration: Confident in leading cross-functional initiatives and influencing stakeholders. Analytical Thinking: Strong ability to interpret data, evaluate performance and make informed commercial decisions. Initiative & Drive: Proactive, self-motivated and able to work with a strong sense of urgency. Problem-Solving: Adaptable and resilient, with the ability to navigate challenges and find practical solutions. Attention to Detail: Maintains high standards of accuracy and quality. Consumer-Focused: Understands consumer needs and translates insights into effective category strategies. Results-Driven: Goal-oriented, with a strong focus on achieving measurable commercial outcomes. Communication: Excellent verbal and written communication skills, with the ability to engage effectively with suppliers, colleagues and senior stakeholders. Should you not receive a response within the next 2 weeks, please consider your application unsuccessful. Vacancies are advertised on our website, should you wish to keep abreast with our active roles. IMPORTANT NOTICE By applying to this advert you hereby acknowledge that you have read and accept the following Protection of Personal Information ACT (POPIA) disclaimer: I hereby consent for Talented Recruitment to process my personal information as part of the recruitment process. Talented Recruitment shall take all reasonable measures to protect the personal information of applicants and for the purpose of this disclaimer \"personal information\" shall be defined as detailed in the Protection of Personal Information Act, Act 4 of 2013 (\"POPIA\").