Senior Digital Executive - Marketing

SUMMARY:
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POSITION INFO:

Who Are We:

A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.

Who Are We Looking For:

We are seeking a talented and passionate Senior Digital Executive to join our fast-paced, innovative digital team. The ideal candidate is a data-driven digital marketing professional with agency-side experience, excellent technical skills and a flair for digital strategy execution. You will play a pivotal role in driving online performance and supporting global marketing goals across our school portfolio.

Reporting to: Performance Director

What Will You Do:

• Execute digital marketing campaigns across various channels including SEM, social media and display
• Launch and optimise online ads (e.g. Google Ads, Microsoft Bing)
• Assist in managing digital marketing budgets
• Measure campaign performance using web analytics tools (e.g. Google Analytics)
• Contribute to the development of digital marketing strategies
• Set up and monitor website conversion tracking, pixel tracking and event tracking
• Conduct market and competitor research to inform digital strategy
• Analyse campaign data and generate actionable insights to improve performance
• Stay updated with digital marketing trends, tools and best practices and share them with the team

What Will You Need:

• 12–18 months of digital marketing experience, ideally agency-side
• Proven experience in a digital marketing role (e.g. Digital Marketing Executive)
• Strong knowledge of digital marketing tools, tactics and best practices
• Hands-on experience with Google Ads, SEO/SEM and B2C social media marketing
• Proficiency with web analytics tools (Google Analytics, etc.)
• Analytical mindset with strong problem-solving and critical thinking skills
• Excellent communication and interpersonal abilities
• Strong organisational and time-management skills
• A team-oriented attitude
• A Bachelor’s degree in Marketing, Digital Technologies, or a related field