Senior Marketing Lead

SUMMARY:
Our client is seeking an experienced and strategic Senior Marketing Lead to drive marketing efforts for both a large city development project and a beautiful 5 star game lodge. This role demands a dynamic self-starter who can independently create, implement, and manage comprehensive marketing strategies across both projects while leading teams and driving results.

POSITION INFO:
Key Responsibilities:

• Develop and Execute Marketing Strategies: Lead the creation and execution of effective, innovative marketing strategies for the city development and lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.
• Project Leadership: Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.
• Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.
• Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.
• Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.
• Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.
• Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.

• 5+ years of marketing management experience, ideally within the property or real estate sector
• Proven leadership and team management skills
• Strong understanding of digital marketing, branding, and content strategy
• Excellent communication, organizational, and analytical abilities
• Degree in Marketing, Business, Communications, or related field