Senior Marketing Lead

Recruiter:

Bright Search Recruitment (Pty) Ltd

Job Ref:

JHB001516/SJ

Date posted:

Tuesday, May 20, 2025

Location:

Johannesburg, South Africa

SUMMARY:
Are you a strategic marketing leader with a flair for storytelling, brand elevation, and driving results in the luxury hospitality space? We’re seeking a Senior Marketing Lead to head up marketing initiatives across a growing portfolio of 5-star properties, including exclusive game lodges, boutique hotels, and high-end venues.
This role demands a self-starter with both creative and commercial acumen—someone who can lead campaigns, manage cross-platform content, and align with sales and operations to grow market share.

POSITION INFO:
Key Responsibilities:

Develop and execute comprehensive marketing strategies across multiple properties
Oversee content creation, digital marketing, media relations and PR
Manage social media platforms, paid media, SEO/SEM and e-mail marketing
Work closely with GM teams, sales, and designers to roll out campaigns
Lead brand development, guest communications, and in-house collateral
Build and manage a small internal team and external marketing partners
Report on marketing ROI, lead generation, and occupancy-driven initiatives

Ideal Candidate:

5+ years’ senior marketing experience, preferably in luxury hospitality or lifestyle brands
Deep understanding of both traditional and digital marketing tools
Creative thinker with strong analytical and project management skills
Excellent writing and storytelling ability—able to translate brand ethos into campaigns
Comfortable presenting to executives, managing agency relationships and driving deadlines

What You’ll Receive:

Competitive salary + performance incentives
Hybrid flexibility (onsite travel to properties required)
Work with some of SA’s most celebrated luxury destinations
Strategic impact with freedom to innovate

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