Senior Marketing Manager

Recruiter:

ARCS

Job Ref:

PTA001071/TM

Date posted:

Friday, June 20, 2025

Location:

Johannesburg, South Africa

Salary:

50000.00 Monthly

SUMMARY:
Job Title: Senior Marketing Manager
Location: Sandton Area, Johannesburg North
Salary: R50,000 – R62,000 CTC per month + benefits
Industry: Automotive (Multi-Brand Dealership)

Overview:
A leading, award-winning multi-brand automotive group is seeking an experienced Senior Marketing Manager to drive strategic marketing efforts across both traditional and digital platforms. The role involves leading a dynamic team and supporting the CMO to deliver high-impact marketing campaigns that generate leads, enhance brand visibility, and improve customer engagement.

POSITION INFO:
Key Responsibilities:
Marketing Strategy & Planning

Develop and manage annual/quarterly marketing plans aligned with sales targets.
Conduct market research and competitor analysis.
Manage marketing budgets and report on campaign performance and ROI.
Define KPIs and lead a performance-driven team focused on customer experience.

Traditional Marketing

Plan and execute print, radio, outdoor and in-store marketing campaigns.
Oversee events, promotions, showroom material, and POS displays.
Build relationships with local media and vendors.

Digital Marketing Collaboration

Partner with the Digital Marketing Manager to align online/offline strategies.
Support digital campaigns including SEO, email marketing, and online reputation.
Analyse digital performance and stay updated on trends.

CRM & Customer Engagement

Lead CRM strategies to drive acquisition, retention, and loyalty.
Implement targeted campaigns and customer journey automation.
Use CRM data to inform upsell/cross-sell strategies.

Brand & Communication

Ensure consistent brand messaging across all channels.
Develop content, manage agencies, and oversee promotional materials.
Coordinate with OEMs and advertising platforms.

Performance Monitoring

Track and report on marketing KPIs.
Provide data-driven insights for continuous improvement.
Oversee OEM claims, scorecards, and budgets.

Requirements:
Qualifications:

Bachelor's in Marketing, Business, or related field; Master’s is a plus.

Experience:

5–7 years in a senior marketing role, preferably in automotive or multi-brand retail.
Proven track record in omni-channel campaigns and CRM implementation.
Budget management and vendor coordination experience.

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