Senior Marketing Strategist

Recruiter:

Profession Hub

Job Ref:

135639529

Date posted:

Friday, September 3, 2021

Location:

Johannesburg, South Africa

Salary:

Negotiable

SUMMARY:
-

POSITION INFO:

Job Description:

To research, evaluate, contract, and ensure effective execution of technology solutions that improve the performance of the CRM team.

There are no limitations to the type of technology, but common examples include email fulfillment solutions, customer segmentation/reporting tools, omnichannel communication interface (eg to facilitate SMS, WhatsApp, Facebook Messenger, Instagram, etc), and chatbots.

The ideal candidate should have a passion for technology used in the CRM space and be technically competent enough to appreciate the â€˜workingsâ€™ to optimise said technology solution, but not necessarily skilled enough to install the technology or need coding skills.

Responsibilities:

Organize, manage, and report on the current marketing process, promotions and bonuses
Analyse, report and conduct research on campaign, loyalty and overall results to provide useful insights
Apply findings to implement marketing strategies that will add value in terms of profitability and user experience
Manage, direct, plan, and take ownership of CRM marketing software implementations
Email delivery - optimisation of the day-to-day delivery rates / CTR / CTORâ€™s
Constant monitoring of the IP Health checks
Driving optimization strategies into the communication flows
- STO
- Channel Preferences
Optimisation of the email templates (image ratios / Copy flags)to ensure Inbox delivery and avoidance of spam traps
Assisting with the personalisation elements
- Dynamic Content Blocks
- AMPScript variables
Feeding into the data blueprints to allow for all underlying content/data requirements to be accessible to the marketing team
Ensuring that the Marcomms Stack is structured to allow for scalability
Utilising existing customer communication channels, while driving innovation into new Channels (DSP / Retargeting / social / Messenger style channels)
At the heart of all campaigns ensuring that regionalisation and personalisation are implemented
Help the marketing teams with building and enhancing existing segmentation
Expand on and drive automation initiatives into the business
Create a culture in the team of optimisation based on A/B testing, data-driven decision making, and implementing shared learnings
Act as a communication bridge between the software development teams and the customer CRM teams. This will include fleshing out technology briefs from the CRM team, to be built by the development teams

Key KPIs:

Email delivery rates (and management of the entire emailing solutions)
Customer engagement rates via non-email channels
Efficacy of CRM tools

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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