Senior Paid Ads Specialist

SUMMARY:
Are you passionate about crafting high-performing ad campaigns that drive real results?
Join a leading performance marketing team at the intersection of AI innovation and human creativity — helping luxury travel and hospitality brands across Africa grow sustainably through intelligent, data-led storytelling.

About the Role
We’re looking for a Senior Paid Ads Specialist — someone who thrives on clarity, optimization, and measurable impact.
If you love translating strategy into seamless execution and turning data into growth, this role is for you.

You’ll manage end-to-end campaign delivery across Google, Meta, TikTok, and display networks — building the systems, dashboards, and analytics that make performance marketing work.

POSITION INFO:
Key Responsibilities

• Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and other platforms.
• Build and manage tracking and analytics (GTM, GA4, UTM links) to ensure data accuracy and insight.
• Collaborate with creative and strategic teams to align ad performance with brand storytelling.
• Develop clear, actionable KPI dashboards and performance reports.
• Test, iterate, and refine campaigns to improve ROI.
• Support automation processes (Mailchimp, CRM triggers, and workflows).

• Minimum 5 years of agency experience in Paid Ads or Performance Marketing.
• Google Ads Certification (or equivalent) and advanced proficiency in GTM and GA4.
• Strong analytical mindset — confident working with data and optimization tools.
• Excellent communication skills with the ability to translate numbers into narratives.
• A stable, self-managing approach — structured, focused, and reliable.
• A genuine passion for travel, nature, and purpose-driven marketing.

• Hybrid setup: in-office collaboration balanced with remote deep work days.
• Exposure to high-end tourism brands and international campaign environments.
• A culture of calm excellence, creativity, and long-term growth.
• Competitive Salary
• Biannual performance bonuses.