Senior Paid Ads Specialist

Recruiter:

Merand Corbett & Associates

Job Ref:

CPT002057/Doret

Date posted:

Wednesday, October 15, 2025

Location:

Stellenbosch, South Africa

SUMMARY:
Are you passionate about crafting high-performing ad campaigns that drive real results?
Join a leading performance marketing team at the intersection of AI innovation and human creativity — helping luxury travel and hospitality brands across Africa grow sustainably through intelligent, data-led storytelling.

About the Role
We’re looking for a Senior Paid Ads Specialist — someone who thrives on clarity, optimization, and measurable impact.
If you love translating strategy into seamless execution and turning data into growth, this role is for you.

You’ll manage end-to-end campaign delivery across Google, Meta, TikTok, and display networks — building the systems, dashboards, and analytics that make performance marketing work.

POSITION INFO:
Key Responsibilities

Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and other platforms.
Build and manage tracking and analytics (GTM, GA4, UTM links) to ensure data accuracy and insight.
Collaborate with creative and strategic teams to align ad performance with brand storytelling.
Develop clear, actionable KPI dashboards and performance reports.
Test, iterate, and refine campaigns to improve ROI.
Support automation processes (Mailchimp, CRM triggers, and workflows).

What You’ll Bring

Minimum 5 years of agency experience in Paid Ads or Performance Marketing.
Google Ads Certification (or equivalent) and advanced proficiency in GTM and GA4.
Strong analytical mindset — confident working with data and optimization tools.
Excellent communication skills with the ability to translate numbers into narratives.
A stable, self-managing approach — structured, focused, and reliable.
A genuine passion for travel, nature, and purpose-driven marketing.

The Offer

Hybrid setup: in-office collaboration balanced with remote deep work days.
Exposure to high-end tourism brands and international campaign environments.
A culture of calm excellence, creativity, and long-term growth.
Competitive Salary
Biannual performance bonuses.

***ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED***

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