Social Media & Online Reputation Management Specialist

Recruiter:

Staff Solutions Recruitment

Job Ref:

PE006345/KS

Date posted:

Friday, October 17, 2025

Location:

Elandsfontein, South Africa

Salary:

Monthly

SUMMARY:
Our client is seeking a Social Media & Online Reputation Management Specialist to lead the execution of social media strategies, paid campaigns, and online brand reputation initiatives. The successful candidate will play a pivotal role in shaping and maintaining a strong digital presence for the company across various platforms. This includes managing content calendars, paid media, social listening, community engagement, and addressing brand perception issues across all relevant channels.
The role also includes supporting the broader marketing team with digital campaign insights, community engagement strategies, and reputation management reports to enhance customer engagement and protect brand integrity.

POSITION INFO:

Minimum Requirements

Qualifications:

Matric (Grade 12)
Bachelor’s Degree or National Diploma in Digital Marketing, Communications, Business Management, or a related field

Experience:

At least 5 years of experience in social media and/or digital marketing management, including paid media
Proven experience with platforms such as Facebook Business/Ad Manager, LinkedIn Campaign Manager, and YouTube Studio
Strong background in social media listening, analytics, and performance reporting
Familiarity with online reputation platforms such as Google Reviews, HelloPeter, and others
Previous work in agency environments or internal digital teams within consumer-facing brands preferred

Key Responsibilities

Social Media Management

Manage and grow multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube
Develop and schedule content calendars across platforms
Oversee content development, creative direction, and copywriting
Set up, optimise, and manage paid social media campaigns (especially Facebook and LinkedIn)
Monitor and analyse campaign performance, producing regular reports and recommendations
Track trends in social media and digital engagement, advising the broader team on opportunities
Collaborate with internal teams to align marketing goals with digital strategies
Manage leads and customer interactions via integrated CRM systems
Optimise Facebook Chatbots and lead nurturing workflows

Community Management

Actively engage with communities on social media platforms
Provide timely and professional responses to customer queries, compliments, and complaints across social media, Google Reviews, HelloPeter, and other platforms
Monitor community feedback, manage engagement metrics, and escalate issues when needed
Assist in driving positive engagement during events and campaigns

Online Reputation Management

Monitor digital channels for brand mentions and sentiment
Use ORM tools to track sentiment, share of voice, media classification, and engagement
Respond to online reviews and work to convert negative feedback into positive brand experiences
Develop strategies for proactively increasing positive reviews and content
Deliver reputation reports and insights with actionable recommendations
Identify potential risks or crises and apply conflict resolution principles

Digital Marketing Support

Support the marketing team in the development and analysis of digital campaigns
Assist with content marketing and performance reporting across all platforms
Conduct competitor analysis and trend reporting
Contribute to campaign planning and execution with a digital-first approach

Technical Competencies

Facebook Business Manager / Ads Manager
LinkedIn Campaign Manager
YouTube Studio and Analytics
Instagram for Business
Google Analytics and Google Data Studio
CRM & chatbot integration platforms
ORM Tools (e.g., sentiment analysis, share of voice tools)
Proficiency in Microsoft Office Suite and other digital marketing platforms

Essential Skills and Attributes

Strong copywriting and communication skills
Excellent understanding of digital and social media platforms
Solid knowledge of paid media, campaign optimisation, and performance analytics
Ability to identify and mitigate reputational risks
Proactive and solutions-oriented
Highly organised with strong time-management skills
Analytical thinker with strong attention to detail
Customer-focused with a professional approach to social engagement
Resilient and able to work under pressure
Collaborative mindset with a willingness to learn and adapt

This is a great opportunity for a digital-savvy professional to take ownership of a key function within a growing brand’s marketing environment.
If you’re passionate about social media, reputation management, and delivering measurable impact through digital channels, we encourage you to apply.

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