Social Media Specialist

GRAPHIC DESIGN

- Conceptualization, design and production of graphics for a variety of client social media pages and page requirements.

- Design visual elements of communication messages for social media usages across all of the platforms.

- Design internal and external messaging

- Compose, edits, and proofreads visual copy for accuracy, grammar, punctuation, consistency, and formatting.

- Create and monitor incomparable and professional designs for strategic communications and PR initiatives.

- Prepare and provide designs using professional page layout and graphic design software used by the company.

- Design promotional materials for events such as launches, official opening and closing, open day, launches, workshops, seminars, invitations, exhibitions, summits, and conferences.

- Conduct research to keep abreast with the latest developments in the field of graphic and creative design.

- Manage multiple projects and work assignments from a variety of clients.

- Develop and implement graphic design and production guidelines.

- Manage video story boards, visual aids, and editing.

- Graphic design standards for Facebook, Instagram, LinkedIn, TikTok and Twitter.

SOCIAL MEDIA MANAGEMENT

- Cultivate a social media following and promote the company’s clients branding and messaging.

- Perform research on current benchmark trends.

- Devise and implement content strategies and collect engagement data for reporting.

- Identify trends amount customer interactions to help plan digital campaigns that build brand loyalty.

- Establish audiences and targeting for each respective clients needs.

- Design and implement social media strategy to align with business goals and objectives and based on clients’ specific needs and develop a relatable company voice.

- Creation of content calendar by client, and by project.

- Design, generate, edit, publish, and share engaging content daily in line with clients’ specific needs.

- Monitor SEO and traffic metrics and reporting.

- Communicate with followers and responsible for all communication with clients and audience including direct messages, comments, and reviews.

- Manage all social media accounts including Facebook, Instagram, LinkedIn, TikTok and Twitter

- Suggest and implement new features to develop brand awareness, promotions, competitions, events, and specific messaging as per clients needs.

- Research trends in social media, designs, and applications relevant to communication and strategies.

- Content and keyword creation for implementation across all platforms.

- Monitor hashtags and trending topics

- Monitor industry online posts that mention any of the company clients, or news related to clients to mediate the impact of negative reviews, share positive testimonials, stay on top of industry news and events, and strengthen customer and audience relationships.

- Reporting on analytics and metrics related to all platforms inline with company processes monthly. Use data to analyse engagement data, identifying trends and planning digital campaigns to build community online.

- Measure the success of every media campaign.

- Communicate with industry professionals, influencers, and possible collaborations via social media to create a strong network.

- Organising tasks and meeting deadlines according to schedules and must meet marketing and business goals of both the company and its clients.

CREATIVE, COMMUNICATIONS AND PERFORMANCE

- Responsible for social media budget and budget adherence for each client.

- Analyse competitor activity

- Recommendations of improvements to increase performance and reach.

- Manage and facilitate social media communities by responding to posts and developing discussions.

- Communicate with internal team on the use of social media, promotion and interactions.

- Responsible for blogs and articles for posting and publishing by working with internal team on effective strategies and timing of posting on websites and other online platforms that work in synergy.

SKILLS, KNOWLEDGE AND EXPERIENCE

• Tertiary qualification in Marketing, Graphic Design and/or Communications
• Individual must possess a minimum of 5 years combined social media and graphic design experience
• Minimum of 10 years working experience
• NGO/NPO Experience would be advantageous
• Ability to think creatively and strategically
• Possess excellent communication skills
• Excellent content management and copywriting skills
• Ability to deliver creative content