Technical SEO Specialist

SUMMARY:
This role is focused on driving organic growth and improving website performance through advanced technical SEO, strategic content optimisation and data-driven conversion rate optimisation (CRO).

POSITION INFO:

The Business:

Effer Ventures is an operationally-heavy investment business. The group is currently focused on rolling up staffing and recruitment businesses in the UK as well as a leading Employer of Record and recruitment business in South Africa. The model is to drive digitalisation and operational efficiency across the business, leading to an economies-of-scale-driven growth for each of the operating companies. We are looking to grow and scale both organically within these operating companies and through further acquisitions.

The Role:

This role is focused on driving organic growth and improving website performance through advanced technical SEO, strategic content optimisation and data-driven conversion rate optimisation (CRO). You will be responsible for conducting technical audits, resolving on-site SEO issues, managing key SEO tools and plugins (especially within WordPress) and improving site speed and user experience. You''ll also lead keyword strategy, optimise existing content and support CRO efforts through behavioural analysis and A/B testing. The ideal candidate has a solid foundation in SEO and web development, a proactive mindset and a passion for continual improvement across technical and content-focused initiatives.

The responsibilities of this role include:

Content Optimisation & Keyword Strategy

• Conduct keyword research aligned with business goals and user intent.
• Provide prioritised keyword lists and ensure all content is fully optimised.
• Audit existing content for SEO performance and implement on-page improvements (e.g., titles, meta descriptions, headings, internal linking).
• Maintain a content roadmap balancing new content creation with the optimisation of existing assets.

Technical SEO & Site Health

• Conduct regular technical SEO audits focusing on crawlability, indexation, site speed, and mobile usability.
• Address and resolve issues related to Core Web Vitals, mobile-first indexing, broken links, redirects, and canonicalization.
• Manage and optimise XML sitemaps, robots.txt files, hreflang tags, and schema markup.
• Implement and configure SEO plugins (e.g., Yoast, RankMath), caching solutions, and CDN setups on WordPress.
• Troubleshoot PHP, HTML, and JavaScript issues affecting SEO performance.

Site Performance & Conversion Rate Optimisation (CRO)

• Analyse user behaviour using tools like GA4, Hotjar, or Microsoft Clarity to identify friction points in the conversion funnel.
• Conduct or support A/B testing initiatives tied to SEO traffic and on-site conversion improvements (e.g., CTA wording, page layout).
• Monitor key on-page engagement metrics (bounce rate, time on page, conversion rate) and suggest iterative site improvements.
• Optimise site architecture and mobile design to enhance user experience and support SEO best practices.

Qualifications and Experience:

• Minimum of 2 years of hands-on SEO experience, with at least 1 year focused on technical SEO for WordPress sites.
• Demonstrated ability to identify and resolve technical SEO issues such as site speed, crawl errors, and Core Web Vitals.
• Proficient in using SEO and analytics tools: Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, etc.
• Skilled in implementing tracking, managing SEO metrics and creating detailed monthly and quarterly reports.
• Experience in conversion rate optimisation, including A/B testing, funnel analysis, and UX best practices.
• Ability to read and debug HTML, CSS, JavaScript, and PHP for SEO fixes.

Skills and Characteristics

• Strong analytical mindset with a data-driven approach to problem-solving and decision-making.
• Excellent communication skills, capable of translating complex technical findings into actionable recommendations.
• Proactive and adaptable: keeps up to date with algorithm changes and adjusts strategy accordingly.
• Highly organised with a focus on roadmapping and executing technical, content, and CRO initiatives.

Preferred skills include:

• Experience with advanced schema (e.g., FAQ, HowTo).
• Familiarity with CDNs (e.g., Cloudflare) and caching tools (e.g., WP Rocket).
• Understanding of international SEO and multi-region setups.
• Basic knowledge of server-side SEO (Nginx/Apache).
• Exposure to additional CMS platforms (e.g., Shopify, Drupal).
• Relevant SEO or analytics certifications.

Compensation and Incentives:

Base Salary:

• Monthly base salary: R22,000.00 - R25,000.00 based on experience.

Incentives:

• Quarterly Bonus Scheme
• Subsidised medical aid after one year of employment
• Coffee, tea, fruit and breakfast in office