Acquisition Manager

SUMMARY:
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POSITION INFO:

Who are we: A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services.

Who are we looking for: An experienced, hands-on and energetic Acquisition Manager to drive our digital growth strategy across both paid and organic channels. If you're passionate about performance marketing, thrive in fast-paced environments and enjoy owning strategy end-to-end-we want to meet you.

What will you do:

• Own and lead the digital acquisition strategy, covering both paid and organic
• Plan, launch and optimise campaigns across:
  • Google Ads
  • Meta Ads (Facebook/Instagram)
  • Programmatic (ideally via Google Campaign Manager 360)
  • Opera Ads, Phoenix, Bing and other growth channels
• Oversee and improve on-page and technical SEO to maximise organic visibility
• Work with data: Build, maintain and update dashboards (Excel or BI tools) to track KPIs across all channels
• Manage acquisition budgets efficiently to drive registrations and first-time deposits
• Collaborate closely with creative, product and CRM teams to align messaging and maximise conversion

What do you need:

• 5+ years of experience in digital acquisition or performance marketing
• Proven track record in running and scaling paid campaigns across multiple channels
• Solid experience with SEO best practices
• Strong skills in analytics, data interpretation and performance reporting
• Experience managing acquisition budgets with a clear ROI focus
• Experience with iGaming and African markets are a plus