Trade Marketing Manager

SUMMARY:
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POSITION INFO:
Join a dynamic and forward-thinking organization within the FMCG sector, renowned for its commitment to innovation and excellence. Our client, a leading company dedicated to delivering quality products, is seeking a seasoned Trade Marketing Manager to strengthen their team. This role offers the opportunity to lead impactful trade marketing initiatives in a collaborative environment that values strategic thinking and creativity. What You'll Do: Develop and implement trade marketing strategies and annual activity plans aligned with overall brand and business objectives. Interpret brand positioning, marketing strategies, and campaign objectives to create effective trade marketing initiatives tailored for diverse trade channels. Collaborate closely with sales teams to understand channel needs, customer requirements, and growth opportunities. Identify opportunities to enhance brand visibility, increase consumer engagement, and optimize point-of-purchase performance. Ensure alignment of brand campaigns with trade activities to create a seamless brand experience. Support sales teams with marketing tools, materials, and activations. Build strong relationships with internal and external stakeholders, including sales, distributors, agencies, and suppliers. Develop POS plans and materials to maximize trade presence. Manage trade promotions, sampling initiatives, competitions, and consumer engagement programs. Oversee the trade marketing budget, monitor expenditure, and evaluate ROI. Lead the end-to-end execution of trade marketing initiatives, coordinating with external agencies and production partners. Conduct market and trade visits to assess execution quality and identify new opportunities. Monitor competitor activities, industry trends, and trade developments to inform strategic planning. Track, analyze, and report on campaign performance, budget utilization, and ROI to optimize future initiatives. Requirements: Proven experience developing and executing trade marketing strategies and initiatives. Strong collaboration skills with sales teams to support commercial objectives. Deep understanding of formal and informal trade channels and their marketing needs. Experience managing marketing budgets and maintaining supplier relationships. Proficiency in marketing, campaign management, budget management, stakeholder management, analysis, and project management. A minimum of 5 years' experience in a similar role within the FMCG industry. Salary: R45,000 - R50,000 per month (Cost to Company) Ready to leverage your trade marketing expertise in a role that offers both challenge and opportunity? Apply now to become a pivotal part of a company that values strategic innovation and impactful brand presence.