BRAND MANAGER to be based in Parow Industria, Cape Town

Recruiter:

Mint Kulca

Job Ref:

CPT000057/LMR

Date posted:

Tuesday, April 7, 2026

Location:

Cape Town, South Africa

Salary:

Monthly

SUMMARY:

BRAND MANAGER to be based in Parow Industria, Cape Town

Our client, a leading South African sleep solutions retailer, is seeking a dynamic Brand Manager who can turn strategy into action and drive marketing initiatives that deliver real commercial results.

This is a fast-paced, hands-on role for someone who can bridge the gap between brand, marketing, and retail performance, while leading agencies and stakeholders to deliver consistently excellent work.

This role calls for a proactive, commercially minded individual who is willing to do what it takes to make marketing work in the real world - not just on paper. It requires initiative beyond the defined job scope to drive impact across all areas of the business.

POSITION INFO:

THE MINIMUM NON-NEGOTIABLE REQUIREMENTS FOR THE ROLE ARE:

A relevant degree or diploma in marketing, brand management, or a related field, WITH a minimum of 4 years’ experience in brand, marketing, or retail marketing.
Proven experience managing agencies and delivering end-to-end marketing campaigns, including briefing, guiding execution, and ensuring delivery against timelines and quality standards across all channels.
Demonstrated ability to translate brand strategy into clear, actionable marketing plans, aligned to business priorities and sales targets.
Strong experience driving sales performance through marketing, including tracking results, optimising campaigns using data and insights AS WELL AS the ability to operate effectively in a fast-paced, unstructured, on-site environment, taking a hands-on approach, demonstrating ownership and accountability for delivery.
A valid driver's licence AND your own reliable vehicle.

WILL ALSO COUNT IN YOUR FAVOUR IF YOU HAVE:

Experience in a retail or multi-brand environment, with an understanding of how marketing supports in-store sales, stock movement, and regional performance.

DUTIES WILL INCLUDE:

MARKETING STRATEGY DEVELOPMENT

Translating brand strategy into a clear, actionable marketing strategy
Defining campaign frameworks, messaging pillars, and channel approach
Aligning marketing strategy with sales targets, stock priorities, and retail objectives
Continuously refining strategy based on performance and insights

AGENCY MANAGEMENT AND OVERSIGHT

Managing all external agencies, including:
- Digital marketing agencies
- SEO partners
- Paid media agencies
- Creative/design agencies
Overseeing the agency responsible for Comfort Solutions' marketing strategy, ensuring:
- Alignment with overall brand positioning
- Consistency across the Bed King ecosystem
- Clear link to commercial outcomes
Holding agencies accountable to:
- Delivery timelines
- Quality of output
- Measurable performance
Providing clear briefs and strategic direction to agencies

CAMPAIGN PLANNING AND EXECUTION

Leading planning and rollout of marketing campaigns across all brands
Ensuring seamless execution across:
- In-store
- Website and e-commerce
- Paid media
- Social and content
Integrating promotional calendars with business priorities

MARKETING COORDINATION (INTEGRATED FUNCTION)

Managing all day-to-day coordination of marketing activities
Maintaining campaign calendars and timelines
Ensuring all stakeholders (internal and external) are aligned
Coordinating production of marketing assets and materials
Stepping in where needed to ensure execution happens, regardless of whether it falls into a traditional role definition

ENTREPRENEURIAL & ON-THE-GROUND MARKETING

Creating and capturing content in-store (e.g. using mobile) to support social media and real-time marketing needs
Visiting stores regularly to understand customer profiles, regional nuances, and sales dynamics
Identifying and acting on local marketing opportunities (e.g. nearby schools, gyms, estates, or partnerships)
Working closely with store teams to support their specific marketing needs
Testing new ideas quickly and iterating based on results

COMMERCIAL PERFORMANCE & ACCOUNTABILITY

Ensuring all marketing activity is directly linked to sales growth and ROI
Tracking campaign performance with agencies and internal teams
Analysing results and optimising campaigns accordingly
Reporting on marketing impact vs business performance

DIGITAL & E-COMMERCE ALIGNMENT

Overseeing website and digital execution with agencies
Ensuring campaigns are accurately represented online
Supporting performance marketing initiatives
Aligning digital efforts with in-store activity

RETAIL & OPERATIONS ALIGNMENT

Working closely with operations, buying, and planning teams
Ensuring marketing supports stock movement and sales priorities
Aligning messaging with in-store experience and execution

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