Brand Manager

SUMMARY:
Brand Manager

POSITION INFO:
Brand Manager - Reputable company in Sandton Develop and execute comprehensive Tsogo Rewards marketing and member engagement plans, including positioning, messaging, audience identification and campaign planning aligned to the overall Loyalty strategy. Conduct ongoing market research to understand member behaviour, redemption patterns, consumer trends, competitors and industry insights. Collaborate with internal teams such as graphic design team, CRM, Digital and Loyalty and App Project teams to align brand and marketing objectives and develop effective member marketing plans. Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels. Develop and implement marketing tactics and activations to promote member engagement, participation and loyalty. Monitor and analyse brand and member engagement performance metrics (e.g. sign-ups, engagement rate, redemption, tier progression) and provide regular reports to management. Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with Gaming Board compliance. Build and manage relationships with key stakeholders, including agencies, media partners and vendors. Manage and implement product launches, loyalty campaigns, events and activations and coordinate with relevant teams. Essential pre-requisites: Matric (NQF 4) Bachelor's degree in marketing or business administration or a related field 3-5 years' experience as a brand manager, in both traditional and social media aspects Strong understanding of consumer behaviour Market dynamics and branding principles with an understanding of loyalty marketing, Member engagement and customer lifecycle principles High attention to detail Service orientated and standards of high quality Excellent analytical and problem-solving skills Creative thinker with a strategic mindset.