Brand Manager

SUMMARY:
Our client, a leading FMCG company is currently looking for a brand manager to join their team.

POSITION INFO:

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.
Researching and analyzing consumer behavior, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, legal, etc.
Overseeing the production of advertisements, promotional materials and mail campaigns.
Ensuring that messaging and marketing activities are aligned with brand and company values.

Key Skills
Good communication skills, both verbal and written.
Previous experience in managing and leading teams.
Highly organized and perform well under pressure.
Budget management skills.
Strong research and analytical skills.

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