Brand Strategist - Marketing Coordinator (Paarl)

SUMMARY:
• You’ll help shape a global brand in a highly technical, innovative environment • You’ll have real ownership — not just execution, but influence • You’ll work with a team that values quality, creativity, and forward thinking • You’ll be based in Paarl, surrounded by one of the most inspiring settings in the country

POSITION INFO:

The Opportunity
You’re not just a marketer. You’re a storyteller, a strategist, and someone who knows how to turn ideas into impact.

A cutting-edge technology company in Paarl is looking for a Brand Strategist / Marketing Coordinator to help shape and amplify its presence on the global stage. This is your chance to take a technically strong, innovation-led business and translate its story into something compelling, consistent, and impossible to ignore.

If you enjoy owning both the thinking and the doing — this role is for you.

What You’ll Be Doing

🎯 Shape the Brand

• Turn market insights and customer understanding into a clear, differentiated brand position
• Define and refine the brand voice, tone, and identity across all platforms
• Keep a close eye on competitors and spot opportunities to stand out

🚀 Drive Campaigns That Land

• Conceptualise and execute campaigns that support product launches and brand growth
• Own and grow the LinkedIn presence and broader digital footprint
• Create content that connects — from social posts to website updates and presentations
• Support visual storytelling through video and digital assets

📊 Make Data Work for You

• Use analytics, SEO, and marketing tools to continuously improve performance
• Track what’s working (and what’s not) and adjust strategy accordingly
• Turn numbers into insights and insights into action

🤝 Bring the Brand to Life Internally

• Align internal communication with the external brand
• Support internal initiatives and help build a strong, unified culture

What You Bring

• 5–10 years’ experience in brand, marketing, or digital roles
• Fluent in both Afrikaans and English (non-negotiable)
• A strong grasp of digital marketing, branding, and campaign execution
• Confidence working across both strategy and hands-on delivery

Your Toolbox

• Marketing analytics & automation tools (e.g. Google Analytics)
• Social media management platforms
• WordPress / WooCommerce (or similar CMS platforms)
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, etc.)
• Canva, presentation tools, Microsoft O365

Bonus if you enjoy photography, video, or visual storytelling.

Who You Are

• Creative but structured — you can dream and deliver
• Detail-oriented without losing sight of the bigger picture
• Comfortable working across teams and levels
• Curious, proactive, and always looking for a better way to do things

If you’re ready to take a brand beyond just “marketing” and turn it into something meaningful, visible, and globally recognised — this is your opportunity.