SUMMARY:
• You’ll help shape a global brand in a highly technical, innovative environment
• You’ll have real ownership — not just execution, but influence
• You’ll work with a team that values quality, creativity, and forward thinking
• You’ll be based in Paarl, surrounded by one of the most inspiring settings in the country
POSITION INFO:
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The Opportunity
You’re not just a marketer. You’re a storyteller, a strategist, and someone who knows how to turn ideas into impact.
A cutting-edge technology company in Paarl is looking for a Brand Strategist / Marketing Coordinator to help shape and amplify its presence on the global stage. This is your chance to take a technically strong, innovation-led business and translate its story into something compelling, consistent, and impossible to ignore.
If you enjoy owning both the thinking and the doing — this role is for you.
What You’ll Be Doing
🎯 Shape the Brand
- Turn market insights and customer understanding into a clear, differentiated brand position
- Define and refine the brand voice, tone, and identity across all platforms
- Keep a close eye on competitors and spot opportunities to stand out
🚀 Drive Campaigns That Land
- Conceptualise and execute campaigns that support product launches and brand growth
- Own and grow the LinkedIn presence and broader digital footprint
- Create content that connects — from social posts to website updates and presentations
- Support visual storytelling through video and digital assets
📊 Make Data Work for You
- Use analytics, SEO, and marketing tools to continuously improve performance
- Track what’s working (and what’s not) and adjust strategy accordingly
- Turn numbers into insights and insights into action
🤝 Bring the Brand to Life Internally
- Align internal communication with the external brand
- Support internal initiatives and help build a strong, unified culture
What You Bring
- 5–10 years’ experience in brand, marketing, or digital roles
- Fluent in both Afrikaans and English (non-negotiable)
- A strong grasp of digital marketing, branding, and campaign execution
- Confidence working across both strategy and hands-on delivery
Your Toolbox
- Marketing analytics & automation tools (e.g. Google Analytics)
- Social media management platforms
- WordPress / WooCommerce (or similar CMS platforms)
- Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, etc.)
- Canva, presentation tools, Microsoft O365
Bonus if you enjoy photography, video, or visual storytelling.
Who You Are
- Creative but structured — you can dream and deliver
- Detail-oriented without losing sight of the bigger picture
- Comfortable working across teams and levels
- Curious, proactive, and always looking for a better way to do things
If you’re ready to take a brand beyond just “marketing” and turn it into something meaningful, visible, and globally recognised — this is your opportunity.