CRM Manager

Recruiter:

Pollock & Associates

Job Ref:

P24220T

Date posted:

Tuesday, April 26, 2022

Location:

Johannesburg, South Africa

Salary:

CTC package offered based on level of skill and experience

JOB SUMMARY:
Take advantage of this newly created position within the marketing department of a multinational

JOB DESCRIPTION:

You will be an analytical self-starter with decisive judgment and a strong commercial acumen, who has an inquisitive mind and enjoys working on data-driven solutions for this consumer business. Our client is ideally looking for an incumbent that has experience in customer insights and engagement initiatives.

Develop the consumer journey strategy, and ensure the execution across channels aligns the market on a common Omnichannel vision regarding customer experience Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business growth. Analyse and design the Omni-channel consumer journey and consumer experience, based on Omnichannel customer feedback and internal and external data & insights. Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy

Assist in the development and implementation of a Customer Insights strategy. Initiate CRM activities to increase customers’ consumption and build loyalty. Target and optimize all direct marketing actions through database segmentation and perform return on investment analyses. Understand client behavior and consumption patterns across all channels to plan and anticipate trends through statistical analysis of the customer base and commercial figures.

Qualification, Skills & Experience

Degree preferably in Marketing and/or Business
4-6 years of experience in customer acquisition strategies as a CRM Manager
Extensive knowledge of e-commerce platforms
Proven and successful background in developing customer insights campaigns across a large database of customers
Deep knowledge of customer relationship management
Knowledge of online marketing methods and best practices
An ability to manage marketing projects end-to-end
Strong communication skills along with a customer-oriented attitude
Understand the business environment, market intelligence, consumer behavior and trends
Understand customer flow in the omnichannel setting
Advanced knowledge of MS office

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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