Channel Sales Manager - Retail Distribution

SUMMARY:
Channel Sales Manager - Retail Distribution

POSITION INFO:

National Cash & Carry Manager / Channel Manager – Retail Distribution

Main purpose of the Job:

Lead and grow the Cash & Carry retail channel across South Africa by driving commercial strategies, building strong customer relationships, and ensuring consistent national execution.

Qualifications & Experience:

BCom degree in Business, Commerce, Marketing, or a related field.
Minimum 2/3 years’ experience in South African retail or wholesale, preferably within Cash & Carry or FMCG environments.
Proven track record of managing key accounts or channel growth nationally.

An interest or exposure to the meat industry, protein products, or an outdoor/hunting lifestyle would be an advantage.

Competencies:

Strategic and commercially minded.
Hands-on approach with strong operational discipline.
Strong interpersonal and relationship-building skills.
Confident communicator with excellent negotiation ability.
Energetic, self-motivated, and aligned with performance-driven environments.

Key Responsibilities

Channel Leadership:

Develop and implement the national strategy for Cash & Carry channel growth across regions.
Build strong partnerships with retail and wholesale groups and key independent traders.

Customer Development:

Drive sell-in and sell-through by supporting the sales team with promotions, activations, and market insights.
Regularly visits to all Cash & Carry stores nationwide to understand regional needs and identify growth opportunities.

Commercial Planning:

Work with cross-functional teams (Sales, Marketing, Operations, Supply Chain) to forecast and deliver volume and profit targets.
Manage pricing structures, promotional spend, and product listing with national customers.

Team Collaboration:

Collaborate with the national sales force to ensure execution consistency in key stores.
Identify training needs within the team and contribute to capability development.

Market Insights:

Analyse consumer buying behaviour in Cash & Carry environments, particularly within protein-based categories.
Stay informed on trends in food, meat, and outdoor consumer interests relevant to our target market.
Identify sales opportunities through targeting potential customers.

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