Commercial and Online Marketing Executive ( Luxury Travel & Accommodation) ( JB788)

SUMMARY:
Commercial and Online Marketing Executive ( Luxury Travel & Accommodation) ( JB788) Johannesburg

POSITION INFO:

Commercial and Online Marketing Executive ( Luxury Travel & Accommodation) ( JB788)

Johannesburg

R900 000 – R1 500 000 per annum dependant

Kontak Recruitment is currently assisting a client within the 5-star hospitality sector that requires the expertise of a high-performing Commercial and Online Marketing Executive to drive ambitious sales revenue growth objectives through tradition and online marketing initiatives both locally and internationally.

The Commercial and Online Marketing Executive will be responsible for developing and executing all key growth sales strategies and action plans through effective marketing both traditional and online. Knowledge of the International inbound market into South Africa and an understanding of the luxury travel market is required.

Requirements

6+ years’ experience within a strategic sales and marketing role

3+ years’ experience specific to the international inbound travel/ hospitality market required

Knowledge and experience with digital and traditional marketing

Experience within the luxury travel industry will be an added advantage

Demonstrated ability to communicate, present and influence credibly and effectively at all levels (External and internal stakeholders)

Proven ability to articulate the distinct aspects of products and services and position them against competitors

Demonstrable experience in developing client-focused, differentiated and achievable solutions

Excellent listening, negotiation and presentation skills

Knowledge of booking engines

Ability to travel nationally and abroad

Duties & Responsibilities

Strong traditional marketing methods

Strong online, SEO, Ecommerce marketing methods

Marketing within both local and international markets within the luxury accommodation sphere

Develop & implement strategies to drive sales and to expand the company’s international customer base

Own and exceed annual sales targets within assigned territory and accounts

Build and maintain strong, long-lasting customer relationships

Partner with customers to understand their business needs and objectives

Effectively communicate the value proposition through proposals and presentations

Manage the current outsourced sales team; this includes performance management and full support

Take full ownership of the brand and provide the vision, mission, goals and strategies

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Measure and report performance of all marketing campaigns

Identify and target key domestic and international industry events

Market and brand analysis and consumer insights

Monitor competition, market share and anticipate and respond quickly to market trends

Ensure smooth communication between operations, sales, reservations and brand

Have a good understanding of all source markets: direct, OTA, DMC, groups/series

Identify, negotiate and manage new partner contracts and marketing opportunities to maximize market share

Be strategic with special packages or programs to boost occupancy during slow periods by recognising areas of opportunity

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