Content & SEO Specialist

Recruiter:

Dananda Talent

Job Ref:

JHB000797/Terry

Date posted:

Thursday, April 23, 2026

Location:

Sandton, South Africa

Salary:

Monthly

SUMMARY:
The Content & SEO Specialist will be responsible for strengthening organic search performance through structured, search-led content strategy.
Content development will be guided by search intent, keyword opportunity, and conversion alignment — ensuring that institutional expertise, academic insights, and programme offerings are discoverable, competitive, and authoritative.

POSITION INFO:
Key responsibilities include:

Conducting in-depth keyword research and building topic clusters
Developing SEO-led content strategies aligned with institutional priorities
Creating and optimising web pages, landing pages, blogs, and long-form content
Strengthening on-page SEO, internal linking, and content structure
Collaborating with marketing and academic teams to translate expertise into search-optimised assets
Monitoring rankings, traffic performance, and content effectiveness
Identifying technical SEO improvements in collaboration with web teams

What Is Required:

Proven experience in SEO-driven content strategy
Strong understanding of search intent, keyword mapping, and content architecture
Experience with SEO tools (SEMrush, Ahrefs, Search Console, GA4, etc.)
Ability to balance optimisation with high-quality, authoritative writing
Analytical mindset with a performance-driven approach
Experience in education, professional services, or knowledge-driven sectors is advantageous

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