SEO and Website Content Optimisation Specialist - Centurion

Recruiter:

Ad Talent

Job Ref:

2150448933

Date posted:

Monday, February 9, 2026

Location:

Centurion, South Africa

SUMMARY:
-

POSITION INFO:

Who are we: A leading insurance company

Who are we looking for:

We are seeking a forward-thinking and detail-oriented SEO and Website Content Optimisation Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy and AI-driven search optimisation. The ideal candidate will have a strong grasp of search engine mechanics, structured content and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.

What will you do:

SEO Strategy and technical execution
Website content strategy and website management
Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements
AI and search innovation
Data analysis and reporting

What will you need:

Bachelor’s degree in Marketing, Communications, Journalism, or related
5+ years of experience in SEO and content
Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog)
Strong writing and editing skills with an understanding of content structure
Experience with CMS platforms and technical SEO
Strong working knowledge of Excel (pivot tables, formulas, data visualisation)
Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content

Preferred

Google Analytics or SEO
Experience optimising content for AI-driven search engines and voice
Familiarity with HTML/CSS
Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase)
Understanding of E-E-A-T in the context of AI ranking
Familiarity with marketing automation tools and CRM

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