Dealer Principal

Recruiter:

Sydsen

Job Ref:

PTA000930/WS

Date posted:

Thursday, January 29, 2026

Location:

Pretoria, South Africa

SUMMARY:
An established and reputable automotive dealership group in Pretoria is seeking an experienced and dynamic Dealer Principal to lead one of its flagship operations.
This is a senior leadership role for a commercially driven professional who can take full accountability for dealership performance, people leadership, customer experience, and compliance. The successful candidate will be responsible for driving profitability, operational excellence, and brand growth.

POSITION INFO:

Key Responsibilities

Full profit and loss responsibility for the dealership
Develop and execute business strategies to increase market share and profitability
Lead, coach, and manage all department heads (Sales, Service, Parts, Finance & Admin)
Ensure compliance with OEM, group, financial, and regulatory standards
Drive exceptional customer satisfaction and retention
Manage budgets, forecasting, and financial reporting
Implement performance management systems and KPIs
Oversee marketing, stock control, and risk management
Maintain strong relationships with manufacturers, banks, and suppliers

Minimum Requirements

5–10+ years’ experience in automotive dealership management
Proven Dealer Principal / General Manager experience
Strong financial acumen with full P&L exposure
Track record of growing sales and improving profitability
Excellent leadership, communication, and negotiation skills
Ability to perform under pressure and drive high-performance teams
Relevant tertiary qualification (advantageous)
Valid driver’s licence

What’s on Offer

Market-related executive salary
Performance-based incentives
Company vehicle / car allowance
Medical aid & provident fund
Opportunity to lead a high-performing dealership within a reputable group

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