Digital Marketing, Communications & DTC Specialist

SUMMARY:
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POSITION INFO:
Duties & Responsibilities DTC Marketing Execution – 30% Execute agreed Sales and Marketing campaigns across digital channels. Manage consumer acquisition and paid media activation and optimisation. Coordinate influencer partnerships and digital amplification. Manage consumer digital communications and email content. Coordinate consumer promotions, acquisition offers and seasonal campaigns. Drive improvements in DTC revenue and conversion. Consumer Pull & Brand Visibility – 25% Drive consumer pull and demand-generation activity. Build digital brand awareness, visibility and consumer audience growth. Improve product and brand visibility across digital channels. Develop digital activity that supports consumer acquisition and conversion. Identify and implement digital interventions to improve awareness, traffic and engagement. SEO, AI Discoverability, Performance & Interventions – 25% Plan and coordinate SEO-related content and visibility activity. Identify priority products, topics, audiences and search opportunities. Ensure consumer-facing content supports search and AI discoverability. Improve how the brand, products and customer information are represented across digital channels. Monitor traffic, acquisition, reach, ROAS, CPA, conversion and DTC revenue. Recommend and coordinate tactical performance improvements. Owned & Earned Media – 20% Coordinate owned media activity, including consumer email, newsletters and website-led communications. Coordinate earned media opportunities, including influencer coverage, reviews and advocacy. Manage opportunities for organic brand mentions and product amplification. Work with Social Media and the Digital Marketing Department to maximise reach and visibility. Desired Experience & Qualification Diploma or degree in Marketing, Business Management, Communications or a related field. Minimum three years’ experience in a digital marketing, e-commerce or related environment. Strong understanding of consumer digital journeys, acquisition and conversion. Three years’ experience working with paid media, digital communications and DTC marketing. Three years’ experience with SEO, digital performance and campaign optimisation. Experience in FMCG, beauty, wellness or skin care would be advantageous. Analytical and able to use data, feedback and insights to identify opportunities. Highly organised, with the ability to manage multiple campaigns and competing priorities. Strong communicator who can work confidently across different teams and stakeholders. Collaborative and comfortable working across Sales, Marketing and Digital. Package & Remuneration R 25 000 - R 30 000 CTC pm.