Digital Marketing Manager

Recruiter:

Bright Search Recruitment (Pty) Ltd

Job Ref:

JHB002750/Sam

Date posted:

Wednesday, April 8, 2026

Location:

Polokwane, South Africa

SUMMARY:
Job Title: Digital Marketing Manager
Industry: Hospitality (Hotels, Lodges, Resorts, Guesthouses)
Location: South Africa
Reporting To: General Manager / Marketing Director

Job Purpose
To develop, implement, and manage digital marketing strategies that drive brand awareness, increase direct bookings, and enhance the online presence of the hospitality business.

Key Responsibilities

Digital Strategy & Campaign Management

Develop and execute digital marketing strategies aligned with business goals
Manage online campaigns across multiple platforms (Google, social media, email)
Monitor campaign performance and optimize ROI

Website & Booking Optimization

Oversee website content, functionality, and user experience
Optimize website for conversions and direct bookings
Manage SEO and SEM strategies to improve search rankings

Social Media Management

Develop and manage social media content calendars
Grow and engage audiences on platforms like Instagram, Facebook, and LinkedIn
Monitor trends and competitor activity

Content Creation & Branding

Coordinate high-quality content (images, videos, blogs, newsletters)
Ensure brand consistency across all digital platforms
Work with photographers, designers, and agencies

Email Marketing & CRM

Design and execute email marketing campaigns
Manage customer databases and segmentation
Drive loyalty programs and repeat business

Analytics & Reporting

Track KPIs such as website traffic, conversion rates, and ROI
Use tools like Google Analytics and reporting dashboards
Provide monthly performance reports with actionable insights

Online Reputation Management

Monitor and respond to online reviews (TripAdvisor, Google, Booking.com)
Maintain positive brand image and guest engagement

Partnerships & Distribution Channels

Manage OTA platforms (Booking.com, Expedia, Airbnb)
Collaborate with influencers, travel agents, and partners

Minimum Requirements
Qualifications
Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field
Relevant certifications (Google Ads, SEO, Social Media Marketing) advantageous
Experience
3–5 years’ experience in digital marketing (hospitality preferred)
Proven track record in managing successful digital campaigns
Experience with booking engines and OTA platforms

Key Skills & Competencies
Strong understanding of SEO, SEM, and digital advertising
Proficiency in tools like Google Analytics, Meta Ads Manager, and CRM systems
Creative thinking and content development skills
Excellent communication and copywriting ability
Data-driven decision-making
Strong project management and organizational skills

Personal Attributes
Innovative and trend-aware
Customer-focused mindset
Ability to work under pressure and meet deadlines
Attention to detail
Team player with leadership capabilities

Working Conditions
Office-based with occasional travel to properties
May require after-hours work for campaigns or events
Fast-paced hospitality environment

POSITION INFO:
Job Title: Digital Marketing Manager
Industry: Hospitality (Hotels, Lodges, Resorts, Guesthouses)
Location: South Africa
Reporting To: General Manager / Marketing Director

Job Purpose
To develop, implement, and manage digital marketing strategies that drive brand awareness, increase direct bookings, and enhance the online presence of the hospitality business.

Key Responsibilities

Digital Strategy & Campaign Management

Website & Booking Optimization

Oversee website content, functionality, and user experience
Optimize website for conversions and direct bookings
Manage SEO and SEM strategies to improve search rankings

Social Media Management

Develop and manage social media content calendars
Grow and engage audiences on platforms like Instagram, Facebook, and LinkedIn
Monitor trends and competitor activity

Content Creation & Branding

Coordinate high-quality content (images, videos, blogs, newsletters)
Ensure brand consistency across all digital platforms
Work with photographers, designers, and agencies

Email Marketing & CRM

Design and execute email marketing campaigns
Manage customer databases and segmentation
Drive loyalty programs and repeat business

Analytics & Reporting

Track KPIs such as website traffic, conversion rates, and ROI
Use tools like Google Analytics and reporting dashboards
Provide monthly performance reports with actionable insights

Online Reputation Management

Monitor and respond to online reviews (TripAdvisor, Google, Booking.com)
Maintain positive brand image and guest engagement

Partnerships & Distribution Channels

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