Digital Marketing Specialist (SEO/PPC/SEM)

Recruiter:

Sci Tech Placements

Job Ref:

JHB000448/MR

Date posted:

Tuesday, September 7, 2021

Location:

Johannesburg, South Africa

Salary:

Monthly

SUMMARY:
Our client in the Insurance sector requires a Digital Marketing Specialist, East Rand

POSITION INFO:

Skill requirements:

Bachelor’s degree in Marketing.
3 - 5 years of experience in the field of marketing/communication
Google & Facebook certification would be advantageous.
Experience within a Financial Services sector and/or Union organizations would be advantageous
Experience managing PPC and SEO programmes and understanding of online marketing concepts, strategy, and best practices.

Responsibilities:

Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO, PPC and SEM.
Assist in overseeing the social media strategy for the company alongside other marketing department team members.
Assisting online brand and product campaigns to raise brand awareness.
Assisting with any redesign of the company websites.
Improving the usability, design, content, and conversion of the company website.
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data derived from digital channels.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Management of paid social media campaigns.
Management and set up of AdWords campaigns.
Implement and actively monitor media campaigns to optimize relevance and impact.
Produce and distribute emailing and newsletters to announce, inform or promote new offers.
Upload weekly articles and share them on social networks (inc. LinkedIn groups) identified.
Produce reports of activity.
Ensure that the documents used by the sales team are branded and up to date.
Develop print material and branding strategy for employee use.

Salary: Market-related

Email CV and Portfolio to --------Please upload your CV here-------->

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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