Digital Media Performance Lead

 

Recruiter:

Ad Talent

Job Ref:

4186142346

Date posted:

Friday, April 15, 2022

Location:

Cape Town, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

A leading retail business has a vacancy for a Digital Media Performance Lead to join their CT office. 

Main Purpose

Responsible for the implementation and delivery of all performance driven digital campaigns which includes: set-up, optimisation, trafficking, and reporting.

Key Responsibilities

  • Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs
    across business units.
  • Develop and execute digital media plans, including manage day-to-day plan changes, optimisation, reporting and maintenance.
  • Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.
  • Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line
    advertising planning.
  • Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
  • Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard
    naming conventions.
  • Track campaign fulfilment in status documents and deliver monthly campaign reports, with proactive recommendations with regards to optimisations.
  • Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.
  • Research and compile competitive data.
  • Assist in analysis of research to develop strategies and tactics.
  • Respond to competitive requests, and have an action plan for tactical opportunities.

Key Competencies

  • Technical Skills / Experience:
  • Relevant diploma/ degree
  • Minimum of 3 years’ experience in managing Google AdWords and Facebook
  • Advertising and Programmatic Display
  • Familiarity with online advertising concepts such as Programmatic, Dynamic, RTB, banners, emailers, SEM, SEO, PPC, Mobile advertising, social media and other media
    opportunities
  • Hold at least 1 Google Certification in AdWords, Analytics of GDN
  • Experience in setting up and delivering Analytics Reports from one or more of the following: Google Analytics
  • Strong oral and written presentation and communication skills
  • Ability to work in a fast paced, deadline oriented environment
  • Proficiency in Microsoft Office Suite (Advanced Excel), Google Analytics, DoubleClick, Adwords, Facebook Business Manager and Twitter Ads
  • Experience with back-end tools for inventory assessment, and the ability to stay up-to-date with industry developments are essential for success in this role
  • Staying on top of new media channels and platforms
  • Strong quantitative and analytical skills
  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Ability to prioritize and multi-task, work successfully with teams, and work under pressure
  • Project management and time management skills

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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