Marketing Manager - Wine - Simondium

SUMMARY:
A well-established premium wine and hospitality destination in Simondium is looking to appoint a Marketing Manager with a rare blend of commercial thinking and hands-on digital execution.

POSITION INFO:

Marketing Manager – Wine & Hospitality. This position is available immediately.

Simondium, Western Cape
Work Type: On-site | Full-time

A well-established premium wine and hospitality destination in Simondium is looking to appoint a Marketing Manager with a rare blend of commercial thinking and hands-on digital execution.

This role suits a marketing professional who enjoys working across strategy, sales performance, and content creation, and who is comfortable operating independently in a fast-paced, owner-managed environment.

Key Responsibilities

Digital Content & Social Media

• Plan, create, and publish short-form video content across Instagram, TikTok, and related platforms
• Film and edit content in-house using mobile-based tools
• Monitor social trends and apply them selectively to suit a premium brand
• Manage daily interaction across social platforms, including comments, messages, and tagged content
• Deliver targeted digital campaigns aimed at specific international and seasonal markets

Commercial Marketing & Direct Sales

• Align marketing initiatives with available wine inventory and sales priorities
• Develop and execute campaigns that support direct-to-consumer sales
• Support growth and retention of the wine club or membership programme
• Improve e-commerce performance through traffic growth, conversion optimisation, and email marketing

Guest Journey & Data Capture

• Implement initiatives to convert on-site guests into digital leads
• Support occupancy and revenue targets for accommodation and hospitality offerings
• Collaborate with hospitality management to address seasonal demand gaps via digital channels

Brand & Stakeholder Alignment

• Ensure consistent brand presentation across all digital and printed materials
• Coordinate with internal teams across wine production, hospitality, and food & beverage partners
• Maintain a premium brand standard across all customer touchpoints

Requirements:

• 4–6+ years’ experience in marketing, ideally within wine, hospitality, luxury, or lifestyle sectors
• A portfolio of social media or video content created personally (required)
• Strong mobile video filming and editing capability
• Experience with e-commerce platforms such as Shopify or WooCommerce
• Email marketing tools (e.g. Klaviyo, Mailchimp)
• Familiarity with Meta Business Suite and basic paid social advertising
• Commercially minded with a focus on measurable outcomes
• Comfortable working in a family-owned or entrepreneurial business environment