E-COMMERCE MARKETING LEAD

SUMMARY:
- Excellent communication skills in both Afrikaans and English - excellent written grammar and spell

POSITION INFO:

• Plan and manage digital marketing activity, including SEO/SEM, email and performance marketing.
• On-going product management, marketing, and analysis to support e-commerce goals and objectives.
• Lead integrated digital marketing campaigns from concept to completion.
• Implement a retention marketing strategy that utilises optimised user journeys to drive repeat purchase and maximise LTV.
• Work closely with the brand team to ensure digital campaigns are aligned with overall objectives and brand values.
• Manage activity budgets, track spend and highlight amendments.
• Report on the performance of all digital marketing channels using relevant analytics tools
• Audit e-commerce platforms continuously and correct as needed to ensure proper product -information, content, images, pricing, etc.
• Ability to interpret web analytics, tracking and reporting
• Analyse customer demographic and purchasing behaviour to maximise sales.
• Plan for user testing and A/B analysis as needed for an optimal experience.
• Initiate and manage customer landing pages / microsites / promotional collections to drive optimal business performance
• Monitor competitive websites, industry trends and new technology and digital services ensuring that the brand is staying on the forefront of industry standards.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Use analytic tools (Google Analytics, Facebook Analytics, Instagram Insights) to help inform content strategy

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