E-Commerce Digital Marketing Manager

 

Recruiter:

Ad Talent

Job Ref:

257155223

Date posted:

Tuesday, February 8, 2022

Location:

City of London, Great Britain (UK), South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

This is an exciting opportunity to work remotely as an E-Commerce Digital Marketing Manager for a UK based business, who are global leaders within their field.

You must have solid e-commerce experience working for a product company.

In joining the company, you will be a leading member of the Marketing team. Your role is designed to help drive quality traffic that leads to a positive brand engagement for our customers and drives sales revenue. You will be focused on our 5 key pillars: PPC, SEO, affiliates, social and email.

You’ll be working alongside key stakeholders in the business, either recruiting in-house staff to build out the digital marketing team or finding appropriate agencies and freelancers.

WHAT YOU'LL BE DOING:

  • Manage our existing campaigns to ensure maximum return on investment, particularly with PPC
  • Experimenting with other digital marketing opportunities on other platforms to find effective marketing channels eg TikTok, YouTube, LinkedIn.
  • Manage and execute the day-to-day operations to both acquire and retain customers in the most efficient manner, while effectively supporting localization efforts, promotions, and new product launches
  • Navigate the challenges of keyword restrictions on various platforms around personal protective / medical equipment
  • Perform in-depth analyses and provide clear insights and actionable recommendations on improvements to our PPC, SEO, affiliate, social and email marketing efforts
  • Provide frequent progress reports to key internal stakeholders
  • Stay on top of industry trends and news to ensure current and top-in-class execution

WHAT YOU'LL NEED:

Essential Qualities:

  • 3+ years e-commerce experience with a physical products company (not SAAS)
  • Experience with: Shopify / Klaviyo / Google Ads / Facebook Ads / Google Analytics / Surfer SEO / Tik Tok / Unbounce / Pinterest / Buffer
  • Strong understanding of managing agencies or in house teams to drive digital marketing success
  • Experience managing budgets effectively to maximize campaign RoAS
  • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency and ability to think creatively and troubleshoot proactively
  • Ability to thrive in a fast-paced environment with a high capacity to multitask and launch new initiatives quickly
  • Proven experience executing complex campaigns at scale with excellent attention to detail
  • Ability to report on and measure activity against a forecast
  • A passion for all things digital and a desire to test new tactics and keep up to date with industry changes
  • Strong communication skills (written and verbal)
  • Ability to collaborate with key stakeholders and drive digital marketing performance

Preferred Qualities:

  • Experience in smaller entrepreneurial teams rather than large corporates
  • Experience working for physical product sales rather than services/SAAS
  • Strong ability to self-manage and set the pace/agenda yourself - we are looking for someone who is going to tell us what to do not the other way around

 

 

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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