General Manager: Marketing

SUMMARY:
JOB PURPOSE:

• To lead the development and implementation of integrated marketing strategies and core brand assets, locally and internationally, that strengthen brand equity, grow brand presence, and support organisational objectives through effective communication, stakeholder engagement, and market insights.
• The role requires the development and implementation of integrated marketing and brand strategies that promote South Africa’s reputation, competitiveness, and attractiveness for investment, tourism, talent, and national pride.
• The role ensures that marketing programmes strengthen South Africa’s global nation brand positioning.
  

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• A postgraduate qualification (MBA or Master’s in Marketing) advantageous.
• Brand custodianship and stewardship experience.
• 10–15 years’ experience in marketing, brand management, or strategic communications.
• At least 5 years in senior leadership roles.
• Experience in nation branding, destination marketing or international marketing is highly advantageous.
• Cross functional team leadership.
• Agency leadership.
• Stakeholder management and alignment.
  

POSITION INFO:
RESPONSIBILITIES: Marketing Strategy and Leadership. Develop and implement the organisation's marketing and brand strategy aligned with corporate goals. Provide strategic leadership to the marketing department and guide long-term brand positioning. Identify new market opportunities and growth areas. Translate business strategy into actionable marketing plans. Brand Management and Brand Positioning. Oversee brand positioning, brand identity including the architecture and brand creative assets. Ensure consistent brand messaging across all channels and stakeholders. Monitor and enhance brand equity through campaigns and initiatives. Integrated Marketing Campaigns. Data driven campaigns. Lead the planning and execution of local and international marketing campaigns. Drive the organization's flagship programmes. Ensure campaigns promote South Africa's competitiveness in sectors such as tourism, trade, and investment. Evaluate the effectiveness of campaigns and marketing investments. Translate insights into data-driven marketing decisions. Stakeholder and Partnership Management. Build partnerships with media, brand marketing agencies, and international platforms. Align marketing messaging across government and private sector initiatives. Internal collaboration and alignment - cross functional teams. Team Leadership & Coaching. Lead, mentor, and develop the marketing team. Foster a high-performance culture and ensure alignment with organisational values. Performance of direct report. Budget and Performance Management. Develop and manage the marketing budget and ensure return on investment Track performance using KPIs and marketing analytics. Reporting and Compliance. Report on marketing impact to executive leadership and board structures. Comply with National Treasury\/PFMA\/King vi good governance. The organization encourages applications from Indian Females, Colored Males and Females, White Males and Females as well as people with disabilities.