Google Business Profile (GBP) / SEO Specialist

SUMMARY:
Remote

POSITION INFO:

• • Salary: R30,000 – R50,000
    Company: US-based
    Location: Fully remote
    Working Hours: Flexible

    Role Overview

    • Manage, update, and actively publish content across Google Business Profiles

    • Support physical therapy and performance-based local businesses

    • Operate in a hands-on, execution-focused role

    • Deliver consistent, accurate, and high-volume output

    • Follow clearly defined SOPs with speed and precision

    • Focus on AI-assisted GBP content creation and publishing at scale

    Google Business Profile Management

    • Audit and maintain Google Business Profiles using internal SOPs

    • Update and manage:

      • Business information (NAP)

      • Services and service descriptions

      • Keyword-aligned business descriptions

      • Operating hours, holiday hours, and special updates

      • Images and media assets

    • Monitor profiles for:

      • Duplicates

      • Verification issues

      • Suspensions or warnings

    • Clearly escalate issues when required

    GBP Content Creation & Publishing (Primary Focus)

    • Generate Google Business Profile posts using AI tools (ChatGPT / Claude)

    • Follow defined templates and SOPs for:

      • Offers

      • Updates

      • Educational posts

      • Community and social proof posts

    • Repurpose content from:

      • Client Instagram accounts

      • Client websites (blogs, service pages, announcements)

    • Source and adapt:

      • Captions

      • Images

      • Videos where applicable

    • Rewrite content to be:

      • GBP-appropriate

      • Local keyword aligned

      • On-brand

    • Schedule and publish GBP posts using Semrush

    Media & Asset Management

    • Select and upload relevant photos, graphics, and screenshots

    • Ensure assets follow GBP best practices and brand consistency guidelines

    • Rotate images regularly to keep profiles active and fresh

    Tracking, QA & Communication

    • Track completed work in Monday.com

    • QA your own output using SOP checklists

    • Communicate clearly around:

      • Completed tasks

      • Content gaps (e.g., no recent Instagram content)

      • Profile issues requiring escalation

    • Manage multiple client profiles independently

    Required Experience

    • 1–2+ years of hands-on Google Business Profile experience

    • Proven experience in publishing and managing GBP posts

    • Experience using AI tools to generate short-form local content

    • Comfortable scraping and repurposing content from Instagram and websites

    • Working knowledge of Semrush, including GBP post-scheduling and local SEO tools

    • Strong attention to detail

    • Ability to follow SOPs precisely while working fast

    • Clear written communication

    Nice to Have

    • Experience with Claude

    • Familiarity with Monday.com

    • Experience working with service-based local businesses (healthcare, fitness, home services)

    • Basic understanding of Local SEO principles (keywords, relevance, proximity)

    What This Role Is

    • Execution-focused

    • Content repurposing for Google Business Profiles

    • AI-assisted

    • SOP-driven

    • High-output and repeatable

    What This Role Is Not

    • A website SEO role

    • A strategy or consulting position

    • A long-form content writing role

    How Success Is Measured

    • Consistency of GBP posting

    • Accuracy and quality of AI-generated posts

    • Speed and reliability of execution

    • Clean scheduling via Semrush

    • Minimal revisions required

    • Clear, proactive communication